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Techday sponsored stories are a powerful medium - how can you use them?

20 May 2016

Want to get your message across to a captive and targeted audience? A Techday sponsored story is the instrument to use.

This form of native advertising is a key differentiator that most other publishers don’t offer. Sponsored stories are not just alternatives to traditional advertising, but informative tools designed to ensure your message is clearly conveyed.

Once published, sponsored stories are cleverly interwoven within the Techday network and promoted on our websites, email newsletters and social media accounts. What’s more, unlike a conventional news story that may trickle from the home page into the archives within a day, a sponsored story will remain ‘sticky’ to the front page for the duration of its campaign.

What really makes Techday unique is our large network of websites all focusing on unique niches. This allows us to centre your message on an extremely targeted audience. For example, ChannelLife for resellers and system integrators, SecurityBrief for security decision makers and consultants or ITBrief for CIOs and IT Managers, among many others.

Sponsored stories are a powerful medium with the ability to achieve a number of profitable objectives, including:

Brand awareness If you’re new to the market or want to increase your recognition, there is nothing like a sponsored story to educate your target audience about your organisation and what you bring to the table.

Establishing thought leadership A sponsored story gives you the ability to establish your organisation as thought leaders within your industry, giving your readers information that they can take away and use another day.

Event invite If you’re holding a conference, summit or event, regardless of the purpose, with a sponsored story you can publicise the event with a link to take the readers straight to the registration page.

Lead capture Leads are invaluable when it comes to business, and sponsored stories can be great at generating them by providing incentives like a gated whitepaper (where readers have to fill in their details to download a PDF) within an enticing summary.

Product release Whether you want to promote the release of a new product or service, a sponsored story will get the message across in addition to extra information that wouldn’t fit in a traditional advertisement.

Sale promotion Sponsored stories are great for instances when you have a sale of some sort running and want to ensure your target audience is fully aware.

Sponsored review Have you got a product that you would like reviewed, but want to ensure that it gets the most exposure possible and is approved by you before going live? Sponsored reviews are your answer.

If you would like to know more, get in touch with Techday's team of Digital Account Managers for an obligation-free quote for editorial integration and/or advertising. Our team is well trained on how to get the best return on your marketing investment.

With many unique tech news websites within our Techday network, we've got a perfectly targeted site for your next campaign. Call our Asian team on +65 3 1590 565, our Australian team on 1300 092 195, our New Zealand team on 0800 832 4237 or for more information email

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