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10 misconceptions about TechDay and how it operates
Tue, 16th Aug 2022
FYI, this story is more than a year old

Even with 17 years in the tech news space, TechDay still finds that there are a range of things people misunderstand about how we operate.

Here are 10 common misconceptions about us.

1. TechDay is a small niche publisher

We're proudly just focused on technology, although we see that as a strength.

We have 13 members of the team right now.

We've also written 266,328 stories so far, which have been read over 316 million times.

In addition, all of our stories run on Google News, so you can rest assured they have phenomenal reach.

2. TechDay is a Kiwi publisher

While our founder Sean Mitchell is a Kiwi, and we have a range of New Zealand sites, 94% of our business is Australia and Singapore-based.

TechDay runs six sites based in Australia and six sites based in Singapore.

A lot of our customers book campaigns only for the United Kingdom, Asia or Australia, and we are much more interested in an Australian-only story than a New Zealand-only story.

3. TechDay is a site in itself

This is not the case.

TechDay is the company name and not a site in itself. We run a network of 36 websites across the UK, Asia, Australia, New Zealand and India. Each of our sites have a unique audience, covering different sectors or topics within the technology space. For example SecurityBrief is ready by cyber-security decision-makers, while CFOtech is ready by financial decision-makers.

4. TechDay operates a pay-to-play model


While we do have a range of native advertising and paid content options, 91% of our stories are earned media.

This means if your company has some recent news it's eager to share, you can send press releases to They will be considered as part of our usual news cycle, and if selected, you'll also automatically receive links to the story once it's live on our sites!

5. TechDay is expensive


For paid content, our options start from $1,050 (normally $1,250) as a one-off price. This cost gives you what we call an ‘Editorial Unit', which can be used for publishing bylines, video interviews, written interviews and so much more.

Further discounts are available on longer term contracts. Your editorial units never expire.

6. Reviews are paid

Reviews don't have to be paid for.

The main stumbling block we find for unpaid reviews is that the reviewer wants to keep the product.

Options do exist to upgrade a review with call to action links to a retailer or your website.

You can find out more about the review process and fill in an application form here.

7. You have to pay per site or region

Not true.

One of the key advantages of how TechDay operates is that each story runs on 3-5 of our sites. Compared with other publishers that just run one or a couple of sites, your news or paid content can have huge reach across our network.

For example, a thought-leadership piece we are publishing for you, could be published on multiple sites and even across the UK ,Asia, Australia, New Zealand and India, when relevant.

8. We have rigid deadlines for receiving content


We don't have a set timeframe for publishing content, and the Editorial Units you've purchased won't ever expire.

However, the sooner you get it to us, the sooner you reap the rewards of getting it in front of your target audiences!

9. Content you've paid to be written takes a long time


While we do take our time to ensure you get the best quality content, when you pay for us to write content for you, we aim to have a fast turnaround that gets you what you want quickly.

This means if you purchase a story with us, you'll be waiting a maximum of a few days rather than weeks or months for it to be ready.

10. You won't know how well a campaign performed

Yes, you will!

If you book a campaign with TechDay, you'll get our fantastic SuperMetrics reporting showing stats such as how many clicks the content generated and how many people clicked through to the links you've included.