Synnex signs new IoT-based distie agreement with Simble

Melbourne-based IT distributor Synnex has secured a distribution agreement with Simble Solutions, an Australian software company focused on energy management and mobility.

Synnex says the agreement will help its customers embrace IoT-based business opportunities, at a time when the IoT market is set for massive growth

The newly signed deal will see Synnex distribute the Simble Energy Platform, an IoT enabled control and visualisation tool, designed for businesses to reduce and manage their energy consumption.

The platform provides real-time energy visualisation (featuring alerts and insights) and two-way control using IoT, providing a way for businesses to remotely manage and automate energy savings.

The agreement marks the first Australian distribution partnership for Simble, with their management platform now being made available to more than 6000 Synnex partners around Australia.

Synnex CEO Kee Ong says, "Synnex has a strong heritage and we have a track record of outpacing our competition through innovation, strategic partnerships and our ability to anticipate long-term trends.

"The Internet of Things is one of the fastest growing industries in the world and 50 billion connected devices are set to hit the market by 2020. Simble's IoT energy management platform is a value-added solution that will allow us to bring the Internet of Things to our partners.

For Simble, the company views the partnership as an opportunity to rapidly scale its business through a trusted national distributor.

Simple CEO Fadi Geha says the agreement marks the end of a recent transitionary period for the company.

"This agreement is a game changer and concludes our transition from an R-D focused early stage technology company to a sales focused SaaS business. We are delighted to be chosen to supply our products through Synnex's multi-billion-dollar network alongside globally respected technology brands like HP, Intel, Samsung or Microsoft," Geha says.

"Together, we can reach more businesses to help them solve real-world problems with a particular focus on today's rising electricity costs. We believe the partnership will help more Australian resellers and their end customers realise the potential of IoT technology to holistically combat this problem.

Synnex and Simble will soon launch a series of sales and marketing initiatives nationwide.