SugarCRM's new APJ vice president stays committed to partner ecosystem

Mark Troselj is taking over as SugarCRM's vice president of Asia Pacific and Japan, as the company aims to expand awareness of its CRM platform across the region.

Troselj will be responsible for forming relationships with customers, growing revenue and driving awareness, as well as managing the company's regional sales team. He will also manage the APAC partner ecosystem.

"SugarCRM doesn't compete with its partners and that is one of the unique differentiators for the organisation. Our partners are the delivery arm of our business and one of my goals is to ensure that our partners are able to capitalise and add value to our shared customers' businesses," Troselj explains.

Troselj brings more than 20 years experience in enterprise software, including positions at NetSuite, Mastersoft Systems, Dell and SAP, he will report directly to Juan Herrera, the company's worldwide executive vice president of sales.

"Mark brings invaluable expertise to SugarCRM, having a deep understanding of cloud software and the regional nuances of changing customer behaviours and expectations. His experience in leading successful teams and growing the regional offices and revenue for software companies will be a tremendous boost for our organisation in the APJ region," comments Herrera.

Troselj says SugarCRM is innovative and an industry disrupter, which is part of its attraction.

"So many competitors provide solutions that are rigid and constrained, which limits a company's ability to create differentiated customer experiences. SugarCRM is uniquely flexible, providing businesses with the ability to deliver engaging customer experiences, which build into lasting loyal customer relationships," he concludes.