Story image

'Strategic' hire for local channel fim Outsource

20 Jun 16

Local channel marketing firm Outsource has recruited former IBM software marketing manager for ANZ, Kit Craig, in a move the company says is a ‘strategic hire’.

Craig will step into the channel consulting director role at the Sydney-based company.

Outsource says the Craig’s appointment expands Outsource’s marketing and lead generation solutions to include consulting and training for vendors and partners. 

“Kit is a strategic hire who will help us build out and deliver our vendor and reseller-facing consulting and training practice,” says Adam Benson, director of Outsource.

“For vendors we offer consulting and training programs including building routes-to-market; reseller engagement and new vendor establishment; rewards and recognition program builds and partner relationship management implementations,” he explains.

“For resellers we offer a number of consulting and training programs, particularly around business transformation, services creation, innovation and marketing planning,” Benson says.

“Kit’s hire formalises a practice area we’ve been working in for some time in but are now investing in for growth.”

Craig’s hire follows several other appointments including of Eliza Kwan this month to the position of campaign and Sarah Danks into the role of account manager.  

Craig adds, “There is an opportunity in the market for a firm that delivers end-to-end IT channel marketing and lead generation services for vendors and partners, from strategy consulting and strategy development through to all facets of execution. 

“Of all the flavours of B2B IT channel and field marketing companies I’ve seen, Outsource offers an incredibly focused and extremely relevant set of services that address the challenges I know most sales and marketing teams face,” he explains.

“I’m really pleased to have the opportunity to help build out the consulting and training part of the Outsource business,” says Craig.

5G will propel RAN market to $160b in near future
5G growth is expected to advance at a faster pace than LTE, particularly within the APAC region.
LG takes home over 140 awards at CES
Including Engadget Best of CES Award in TV category for fifth consecutive year for the LG Signature OLED TV R.
Expert comment: Google fined US$57mil for GDPR breaches
The committee examining the breaches found two types of breaches of the GDPR.
McAfee customer choice for Cloud Access Security
“This is the second time that McAfee has been named... and we believe this demonstrates our ability to stay ahead of the pack.”
The message behind the Apple/Samsung iTunes partnership
Futuresource has released its perspective on what Samsung Smart TV’s new iTunes Movies and TV Show app means for Apple as a company.
Cybercrime could cost companies US$5.2tril over next five years – survey
New research from Accenture found that only 30% of organisations are very confident in internet security.
How healthcare can prepare for My Health Record roll-out - Proofpoint
Australia’s healthcare sector is the continent’s biggest cybercrime target, according to a July report from the Australian Information Commissioner.
Achieving cyber resilience in the telco industry - Accenture
Whether hackers are motivated by greed, or a curiosity to assess a telco’s weaknesses; the interconnected nature of the industry places it in a position of increased threat