Story image

Smartwatch ecosystem grows, Apple Watch destroys competition

13 Jan 2016

The smartwatch ecosystem is growing, with demand from consumers leading to more vendors investing in the space with both devices and apps. However, the Apple Watch has proceed to completely dominate the market in less than a year.

According to Juniper Research, the Apple Watch has claimed 52% of the 2015 smartwatch market since it’s release in April.

The popularity of the Apple’s foray into the smartwatch market far outweighs its competition, with Android Wear shipments comprising less than 10% of sales for the year.

According to the new research, Samsung’s Tizen-based Gear S2 has not achieved strong sales volumes since it launched in November, despite being well received.

Most other smartwatch sales are currently coming from cheaper, simpler devices from a range of smaller players, such as Martian, X and Razer, the latter with the recently-announced Nabu Watch.

However, the continued lack of a strong use case for smartwatches means that, Apple Watch aside, the market thus far has been driven by lower priced devices with more basic functionality, Juniper says.

These devices, from the Breitling B55 Connected to the Martian Guess Connected, are typically providing basic notification and tracking functions without an app-capable operating system on the device itself, the researchers say.

Juniper’s research argues that while many smartwatch vendors have produced ranges of watches, allowing for customisation and price segmentation, there have been no great leaps forward that have revolutionised the category. 

“The smartwatch is now a category waiting for a market,” says James Moar, Juniper Research research author. 

“Newer devices have offered more polished looks and subtly different functions, but no large changes in device capabilities or usage.

“With smartwatch functions established, it is now up to consumers to decide if they want them, rather than technology companies providing more reasons,” Moar says.

Overall, the smartwatch ecosystem is growing rapidly, with dedicated software companies emerging to supply both games and productivity-based apps.

While the price point remains high for smartwatches, finance deals with retailers will be a key part in mitigating this concern, as well as making smartwatches more visible to general consumers.

How IBM’s acquisition of Red Hat could impact your business
The acquisition is pending regulatory approval, but IBM expects the deal to close in the second half of 2019. 
Data center colocation market to hit $90b in next five years
As data center services grow in popularity across enterprises large and small, the colocation market is seeing the benefits in market size.
Automation beginning to impact Aussie workforce
18% of those surveyed said automation has already impacted their job ‘significantly’, with their duties changing or their role becoming redundant.
OVH launches public cloud down under
OVH Public Cloud services is expanding to Australia out of two data centres - one in Sydney and one in Singapore.
Acer’s new programme and portal for partners
A simple and manageable programme designed to incentivise, recognise and reward commercial partner achievements.
Interview: Culture and cloud - the battle for cybersecurity
ESET CTO Juraj Malcho talks about the importance of culture in a cybersecurity strategy and the challenges and benefits of a world in the cloud.
In ongoing cloud war, Google to acquire data migration specialist
Google is currently behind AWS and Microsoft in the cloud battle, and it would seem this play is an attempt to claw some ground back.
Ping Identity Platform updated with new CX and IT automation
The new versions improve the user and administrative experience, while also aiming to meet enterprise needs to operate quickly and purposefully.