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SevenRooms acquires AI SMS marketer HeyPluto to boost offerings
Wed, 31st Jan 2024

SevenRooms, a key player in marketing and operations in the hospitality industry, has made public its acquisition of HeyPluto. The latter is recognised for its AI SMS marketing platform, which is a preferred tool for both hospitality and consumer brands to cultivate and sustain robust and mutually profitable relationships with clients.

This acquisition represents a stepping stone forward in SevenRooms' efforts to provide customised, revenue-generating marketing and loyalty tools to hospitality operators throughout Australia. This strategic move will better equip these operators to meet and exceed the needs of their clients, particularly in the face of ongoing economic pressures.

The purchase of HeyPluto is expected to ramp up SevenRooms' endeavours to integrate AI technology into its platforms, thus reinforcing its marketing suite. This will, in turn, provide hospitality operators with robust tools to drive profits and elevate guest experiences. The deal is also anticipated to extend SevenRooms' bespoke messaging capabilities, offering hospitality operators fresh avenues for customer engagement.

In addition, SevenRooms will continue to broaden its marketing suite capabilities. The acquisition will serve to amplify tools that can help their clientele generate increased revenue, boost loyalty, and establish more profound relationships with their customers.

Joel Montaniel, CEO and Co-Founder of SevenRooms said, "We are excited to announce our first acquisition and welcome HeyPluto into the SevenRooms family." Montaniel believes that the combined expertise in AI and personalised messaging is crucial in scaling up personalised marketing and loyalty solutions for the hospitality industry. He further emphasised, "Together, we will be able to help our customers market more effectively through automated tools and connect more deeply with their guests."

Shana Opperman, CEO and Co-Founder of HeyPluto expressed the significance of a major milestone for their team. She highlighted the shared vision between HeyPluto and SevenRooms in reimagining how brands and customers interact. The focus is on building genuine personalisation at scale, creating meaningful interactions that go beyond generic messages from a company's database.

Opperman said, "This is a major milestone for the HeyPluto team as we continue to reimagine how brands and customers interact. SevenRooms and Pluto share the same vision of building true personalisation at scale and creating interactions that are worthy of people's time, rather than sending generic messages from a company's database. Combining that with the power of SevenRooms' segmentation and data will be game-changing for operators. We couldn't be more excited to join forces with such a thoughtfully-led and intentionally-driven company."

To remain at the forefront of innovation is one of the key objectives for SevenRooms. The acquisition of HeyPluto underpins this agenda by focusing on redefining the future of marketing and operations in the hospitality sector. The company plans to introduce new product features later in the year.