Story image

Senetas enters technology partnership and distie agreement with ADVA

28 Mar 18

Senetas announced today that it has entered into a technology partnering and product distribution agreement with ADVA to embed its high-speed networking encryption technology into ADVA's virtualisation technology, Ensemble Connector.

ADVA is a provider of open networking solutions for the delivery of cloud and mobile services.

"For the last two years, the networking market has seen a growing shift towards the virtualisation of hardware devices,” Senetas CEO Andrew Wilson says.

“During this time, Senetas has dedicated some of its best engineering resources to the development of a new virtual encryptor.

“Concurrently, ADVA identified a market for a newly featured product in its Ensemble Connector virtual network services suite at layers 2, 3 and 4 of the Open Systems Interconnection model with ultra-low latency, minimum performance degradation and zero-touch provisioning, and contacted Senetas to contribute its engineering talent and resources to help build and launch this new product,” adds Wilson.

“The resulting commercial and technology partnership allows for the deployment of encryption services to tens of thousands of users at the flick of a switch. The cost savings to customers can be massive and the business opportunity is therefore substantial,” he says.

Commenting on the partnership, ADVA ensemble division general manager James Buchanan says, “By combining ADVA’s Ensemble suite with Senetas’ virtual encryption engine, we can offer the market a disruptive solution for site-to-site and site-cloud encrypted VPNs.”

“We are eager to bring this solution to our service provider customers and enterprise-focused resellers, as well as to the marketplaces of the large public cloud providers,” he says.

While the technology partnering and product distribution agreement creates significant new market opportunities for Senetas, it is too early to predict the likely impact of the agreement on the company’s financial results. 

Revenue is not expected to start until FY2019 and ADVA is not committed to any minimum purchases under the agreement. 

The agreement can be terminated by either party giving six months’ notice.

Senetas believes that this agreement strongly complements its successful distribution agreement with Gemalto, and that it will provide strong opportunities for the Gemalto sales force to generate increased sales in the future.

BlackBerry buys out cybersecurity AI firm Cylance
“We are eager to leverage BlackBerry’s mobility and security strengths to adapt our advanced AI technology to deliver a single platform.”
WA council first to adopt new Datacom tech for local government
The early adopter Shire of Majinup’s initial priority is to use Datascape to help it engage more closely with its community.
Five secrets – Workday’s 2019 winning formulas
We thoroughly investigate why business software vendor Workday believes 2019 will be their best year yet.
Exclusive: Strengths and limitations of the AWS/Cisco partnership
Iguazio CEO Yaron Haviv discusses whether the partnership really is a 'match made in heaven' and what it means for the industry.
Google Cloud CEO stepping down to welcome ex-Oracle exec
Google Cloud has grown significantly under Greene's tenure, but has involved tens of billions of dollars and little gains on AWS and Azure.
Why UCaaS is the channel’s ‘opportunity of the century’
The popularity of UCaaS has grown very fast, with larger organisations across major industries like financial services and healthcare embracing it.
Talend and Databricks partner for scalable data solution
The strategic partnership combines unified analytics and data management in the cloud.
Video conferencing in dire need of simplification, study shows
A Forrester study shows that 84% of companies are using two or more cloud-based video conferencing apps.