Samsung hones in on mobile with expanded Alliance Program

Samsung Electronics has expanded its Alliance Program, in a move the company says will bring together best-in-class technology partners and will be help businesses accelerate mobile strategies.

Samsung says the expanded program is designed to deliver customised vertical solutions, expert insights and support services that help customers transform their business through mobility.

"By bringing together best-in-class technology partners from a range of industries, the Samsung Alliance Program helps businesses accelerate mobile strategies through next-generation solutions using Samsung's innovative products, platforms and customer support," the company says in a statement.

According to Samsung, the program enhances benefits for more than 300 independent software vendors (ISV), providing them exclusive access to Samsung's product, R-D, channel and direct sales teams.

This will enable ISVs in Samsung's partner ecosystem to deliver end-to-end mobility solutions and consultation services to customers across various industries.

Additionally, Samsung's program expands to include large technology vendors and system integrators (SI), bringing Samsung's alliance partners into one, easily-accessible resource.

"Built on Samsung's leadership in mobile technology, the Alliance Program brings together a powerful partner ecosystem to help SMBs and large enterprise customers overcome the challenges they face in optimizing mobility," explains Kevin Gilroy, executive vice president - general manager, Samsung Electronics America.

"Partnerships are central to Samsung's vertical strategy for the enterprise market, helping to accelerate the delivery of scalable mobility solutions that enhance experiences for customers across key industries," he explains.

The program will focus on delivering customers' value through:

·       Addressing Security: Through coordination with leading security consulting providers and Samsung Knox, the company's defense-grade mobile security platform, business customers can protect company and customer data without compromising convenience.

·       Consulting: Customers can consult with Samsung and its SI partners to keep pace with digital advancements and determine the right mobility strategy, whether they are expanding the capabilities of existing infrastructure or seeking a new implementation. Consulting services include expertise on solution architecture, creative design, mobile device deployment and platform integration.

·       Vertical Partnerships: Across many industries— including hospitality, finance, healthcare, retail, education and federal government – Samsung and its alliance partners bring deep industry experience and specialized knowledge directly to the client.

·       Customer Support: Combining Samsung Business Services, partner expertise and a 24/7 helpdesk, customers are assured they have the right level of support through all stages of technology adoption, from application development and porting, implementation, staging and kitting services.

Partner Benefits Drive Mobile Innovation

Gilroy says through the Samsung Alliance Program, technology partners and SI's can combine transformative technologies—such as cloud, digital analytics and strategy consulting services—with Samsung's mobility expertise to deliver new solutions.

"ISVs can participate in a tier-based framework offering resources that range from marketing campaign support and API/SDK access to more advanced benefits," he says.