Polycom has come out on top as a videoconferencing leader in two separate categories, as the company is recognised by both Gartner and IDC.

Polycom was positioned as a leader first in Gartner's July 2016 Group Video Systems Magic Quadrant for the second year running, while IDC positioned the company as a leader in their MarketScape Worldwide Enterprise Videoconferencing Equipment 2016 Vendor Assessment for the third year running.

“We believe the recognition of two of the industry's most influential analyst firms provides validation of our vision, strategy and solutions in the video collaboration market. Polycom is pleased to be recognised as a Leader in open standards-based interoperability which is critical for creating a broader network of people to connect with," says Jim Kruger, chief marketing officer at Polycom.

The IDC Assessment commended Polycom on its "best-of-breed approach in the video collaboration market”, and its solutions “integrate directly with Microsoft Skype for Business/Lync without gateways, resulting in reduced complexity, lower costs, and a single workflow for a better user experience.

IDC went on to commend Polycom for its work across the enterprise channel market space. The company, which provides video, voice and content solutions to more than 400,000 customers, runs a global partner ecosystem with a local interest across Australia and New Zealand.

Polycom is also undergoing internal transformations and restructuring, as the company recently bowed out of a merger deal with Mitel and instead entering into a deal with Siris Capital for $2 billion.

Gabrielle Cichero was recently appointed senior director of marketing for the Asia-Pacific-Japan region. In an exclusive interview, Cichero spoke about how Polycom will strive to promote its power, business growth and customer engagement through benefits, not solutions.