Panasonic Australia has appointed Sektor to distribute their line-up of ruggedised Toughpad tablets and Toughbook laptops in Australia.

Panasonic currently has the largest market share worldwide of rugged PC devices. Panasonic Toughbooks are built from the ground up and purpose-made for the rugged market, ensuring reliability and durability. As a core manufacturer with facilities based in Kobe, Japan, Panasonic controls the entire Toughbook process of design, manufacture and quality assurance.

Jason Lee, Product Marketing Manager, Panasonic Toughbook, says “Sektor is well regarded in the industry for its market strength and expertise in the areas of mobility and retail technology, with specific knowledge around ruggedised tablets and notebooks. This is a key partnership for us, as Panasonic continues to grow the success of its rugged brand in Australia.

Over the last 12 months, Panasonic has achieved significant sales growth with the Toughbook range as ruggedised tablets have entered the market . This has allowed Panasonic to expand into new markets.

Cameron Arnold, General Manager at Sektor says “The team at Sektor are very excited to partner with Panasonic Australia to further enhance our channel engagement with enterprise mobility partners. We look forward to developing opportunities in the rugged computing space”.