Story image

OneAffiniti launches new partner services, unveils brand refresh

06 Apr 18

Channel partner marketing solutions company OneAffiniti has launched a new range of demand generation services aimed at small and medium-sized partners, including a digital lead hub and a Linkedin social plugin.

The company has also undergone a design refresh, which it says highlights its commitment to the channel.

OneAffiniti CEO Joel Montgomery says, “The new visual identity illustrates our commitment to nurturing trust between vendors and channel partners, as well as trust between channel partners and their customers.

“That trust will continue to be at the heart of what OneAffiniti stands for.”

The first service that OneAffiniti is rolling out is the digital lead hub, which is designed to capture leads and identify subscribers who engage regularly with partners’ campaigns.

OneAffiniti describes the offering as a better way to track enquiries, which they say has been something partners have consistently asked for.

Additionally, OneAffiniti will now email a partner’s campaign results after launch, in an attempt to simplify the process of assessing campaign performance.

The other service the company has announced is its Linkedin social plugin, which posts monthly campaign content to LinkedIn on behalf of partners.

OneAffiniti says the service provides an easy way for partners to grow their reach while allowing brands to affiliate their message with a trusted advisor.

OneAffiniti says the new developments have come about as a result of a healthy chapter of growth for the company, which has generated over $450 million (with $165 million in A/NZ) in attributable sales and sent over 50,000 campaigns globally.

The company also says it has picked up working relationships with IT brands including Microsoft, HPI, HPE, Lenovo and Dell, over the past few years.

Montgomery adds, “We are grateful for the strong growth that we saw in the last few years (and) we’re confident that the new services and sharpened brand will further fuel that growth.”

WatchGuard’s eight (terrifying) 2019 security predictions
The next evolution of ransomware, escalating nation-state attacks, biometric hacking, Wi-Fi protocol security, and Die Hard fiction becomes reality.
Digital Realty opens new AU data centre – and announces another one
On the day that Digital Realty cut the ribbon for its new Sydney data centre, it revealed that it will soon begin developing another one.
A roadmap to AI project success
Five keys preparation tasks, and eight implementation elements to keep in mind when developing and implementing an AI service.
'Public cloud is not a panacea' - 91% of IT leaders want hybrid
Nutanix research suggests cloud interoperability and app mobility outrank cost and security for primary hybrid cloud benefits.
14 milestones Workday has achieved in 2018
We look into the key achievements of business software vendor Workday this year
Workday customers start deployments to AWS infrastructure
Business software vendor Workday has turned it's previously announced AWS partnership into a reality.
Royole's FlexPai: So bendable phablets are a reality now
A US-based firm called Royole is delivering on that age-old problem of not being able to fold up your devices (who hasn't ever wished they could fold their phone up...)
How to leverage cloud for data-driven business ops
The next gen of cloud-based data platform services are flexible and cost-effective so even small organisations can unlock data insights.