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NI expands ANZ footprint with local distributor Braemac
Fri, 17th Jan 2020
FYI, this story is more than a year old

NI has expanded its ability to serve the Australia and new Zealand markets with Braemac, which will broaden the company's scope to serve customers in the region, the company said in a statement.

NI is a provider of a software-defined platform that helps accelerate the development and performance of automated test and automated measurement systems.

Braemac is an NI Authorised Distributor that will broaden its scope to serve all current NI customers in this region, a move that is expected to help NI fortify and further its business in Australia and New Zealand while helping customers ensure their long-term success.

Braemac CEO Kristen Pimpini says, “Braemac is a leading distribution partner in technology solutions across Asia-Pacific. Collaborating with NI to distribute their products is an exciting addition to the Braemac portfolio, as it complements our engineering pedigree to provide value-added services to our strong customer base.

“We believe that continuing to deliver an effortless customer experience will help NI further fuel its investment and growth in this region.

NI APAC sales vice president Joseph Soo says, “NI partners play a key role in our ecosystem and are critical to our strategy. As NI expands its offerings to adapt to changing customer requirements, Braemac's strong and established reputation in Australia and New Zealand will help us increase our presence and drive regional growth goals.

“We will collaborate closely with Braemac to provide an enhanced experience and help our customers achieve long-term success," says Soo.

NI develops high-performance automated test and automated measurement systems to help businesses solve engineering challenges now and into the future. The company's open, software-defined platform uses modular hardware and an expansive ecosystem.

NI states it is committed to developing high-performance automated test and automated measurement systems to help customers solve engineering challenges.

Braemac is a value-added distributor of electronics components and equipment in Australia and New Zealand. It has 21 offices worldwide, a comprehensive product card, engineering capabilities and a strong partner ecosystem.