Georgina Gellert named Director of Marketing for Channel Factory ANZ

Channel Factory Australia has announced the promotion of Georgina Gellert to the role of Director of Marketing and People Strategy for the ANZ region. Gellert, who previously served as the Marketing Lead for APAC, brings over 13 years of experience in marketing and ad tech to her new role.

In her prior position, Gellert was instrumental in developing agile and innovative initiatives aimed at increasing product awareness and understanding brand suitability and contextual alignment. She also led thought leadership initiatives and collaborated with regional leadership to identify commercial and growth opportunities while supporting the sales team.

In her expanded role, Gellert will oversee all marketing and PR activities, internal communications, and client engagement strategies. Additionally, she will manage human resources functions in collaboration with Channel Factory’s external consultants to enhance the organisation's dynamics. Gellert will also be a key member of the senior leadership team in ANZ.

Reflecting on her promotion, Gellert remarked, "Being a part of Channel Factory's growth journey has been incredibly rewarding. I believe in the potential of what we do to make a real difference beyond our industry. I’m excited to take on this expanded role where I can further contribute to both our market presence and our internal culture."

James Rose, Managing Director of Channel Factory Australia, praised Gellert's contributions to the company: "Georgina has already played a crucial role in the growth and strength of our business, ensuring we uphold our ethos of 'good business whilst doing good' both externally and internally. Her new role is a testament to her outstanding contributions and our commitment to maintaining this ethos as we continue to grow rapidly."

"Working with Georgina over the past few years has been a true pleasure. She is an invaluable asset to our team, with her strategic acumen, dedication, and compassion making her a joy to work with. Her unique leadership style and unwavering commitment to our values make her the perfect fit for this role," said Rose.

This strategic appointment comes as Channel Factory continues its rapid expansion in the region. The company recently announced six new hires across the ANZ region, reinforcing its commitment to staying at the forefront of YouTube advertising efficiency for global brands and agencies.

Channel Factory is a global technology and data platform that utilises AI and best practices to place video ads on social platforms. By categorising 3.4 million creators and 870 million videos on social media, the company creates campaigns that are suitable, inclusive, contextually relevant, and responsive to drive commercial advantage for brands. Channel Factory’s mission is to transform the media landscape by eliminating negative content, exclusion, and discrimination while amplifying positivity for consumers, brands, and creators.

The company’s proprietary platform leverages creator data, audio transcripts, performance data, and human review filters to deliver advanced brand suitability, customised content alignment targeting, and maximum performance for some of the world's largest brands. Channel Factory’s algorithm ensures that advertisers' content is aligned with their brand, delivering superior business outcomes by optimising campaigns using both active and historical performance data.

Channel Factory operates offices across the United States and is present in over 30 countries worldwide, including regions such as EMEA, MENA, APAC, ANZ, and LatAm.