F-Secure recently launched its Channel Partner Incentive Program 2017 – named 'F-secure Sellathon' for its Indian channel partners and their field sales teams.

The incentive program was launched amidst much fanfare at Hotel Hyatt Regency, Chennai, with over 200 channel partners in attendance from across India.

The program aims to incentivise channel partners' sales teams to maximise their performance and reward them on selling F-Secure award-winning security solutions.

The program runs on a fully automated online system where the process of sale data punch in, reward point credits and redemption is managed effectively.

According to the company, each participant gets a unique seller ID and login credentials. The program also provides them with the tools to earn higher reward points.

Sanjay Khera, head of Channel Marketing, APA, says F-Secure India corporate business has had one of its strongest years in 2016 delivering market beating growth rates on both customers and partners.

“We've engaged with many potential partners in all the regions who've been actively contributing to our positive growth. Through Sellathon, we aim to incentivize the efforts of our channel partners field sales team, who actually are our extended team facing end customer, and make their sales journey with F-Secure more rewarding and enjoyable,” he explains.

“What could be more exciting for a sales guy than to earn handsome rewards while selling world-class security from the industry leader.”