​Ericsson recently declared it was making some substantial changes to its business strategy, structure and executive team.

In line with this comes the announcement that Nunzio Mirtillo has been appointed as head of market area South East Asia, Oceania and India.

Mirtillo will have a number of responsibilities in this role, including managing the company's interests across markets such as India, Australia, New Zealand, Indonesia, Singapore, Malaysia, Thailand, Vietnam, Myanmar, Philippines and Bangladesh.

Mirtillo brings a substantial amount of experience with him to this new role, working his way up the Ericsson ladder for 29 years including roles in solutions development, sales, marketing and delivery. Most recently, he has been Head of Region Mediterranean, responsible for Ericsson's business and operations across 25 countries.

The team at Ericsson asserts their reorganisation from ten regions to five market areas and four business units to three business areas aims to increase efficiency and speed up time to market and customer responsiveness.

Mirtillo says it is an exciting time to hold such a role.

“I'm looking forward to bringing my experience of working in different roles across a diverse range of markets to the newly-combined market area South East Asia, Oceania and India,” says Mirtillo.

“Ericsson's strengthened portfolio focus and simplified organisational structure will enable us to better partner with our customers, to help them succeed in tough market situations and capitalise on new growth opportunities within ICT.

As part of his appointment, Nunzio will become a member of Ericsson's executive team.

Ways of working for the new structure will be solidified by the executive team over the coming months.