eCommerce tech to foster biggest turnout ever for Asia’s largest retail show

More than 7,500 participants and over 200 exhibitors are expected to converge at RetailEX ASEAN event, Asia's largest and fastest growing retail show.

According to event delegates, this represents a 30 percent increase from last year's turnout and a 10 percent increase in floor space taken up by exhibitors.

The exhibition and conference is set to bring together a number of major brands, retailers, marketplaces and technology providers and will encompass three co-located shows at the IMPACT Exhibition and Convention Center, Bangkog: ShopFIT, ShopTECH and the newly added InternetRetailing EXPO ASEAN.

According to event organisers, one of the key drivers of the additional show and projected increase in the turnout of participants is the surge in interest for eCommerce transactions.

The conference will include four tracks: brick and mortar retail; digital empowering retail sales and marketing; payment, security and fulfillment; and customer insights and experience.

"Every major retailer is thinking about their digital strategy today. InternetRetailing Expo is the conference that they must attend to future proof their business," says Julia Kwan, portfolio director for the Asia InternetRetailing Expo.

"Retailers will learn about the online and offline trends that are shaping retail as we know it, and the strategies they need to adopt to exploit them to their advantage."

The 2-day conference will include keynotes from retail experts such as Aswin Techajareonvikul, President, Big C and BJC, Franz Kraatz, CEO, The Mall Group, Anusha Babbar, Head of eCommerce SEA, Unilever, Alessandro Piscini, CEO of Lazada Thailand and more.

Event organisers assert the show will be filled with high-level panel discussions, thought-provoking fireside chats and in-depth case studies, covering a range of topics such as online and offline ecosystem, cross-border eCommerce, big data/data analytics, content and digital marketing, cloud technologies, logistics and fulfilment and payment and security.

"Shoppers are increasingly digital savvy and sophisticated. Serving them effectively will require retailers to adopt innovative omnichannel strategies," says Ton Chirathivat, head of customer strategy at Central Group.

"Shifting marketing spend from traditional media to digital media is important and so is strategic restructuring to become more customer-centric (data driven) in areas like analytics, digital content, ad-ops, channel optimisation and platform development."

The event will held from 14-16 September 2017.