Story image

Dicker Data adds full Dell EMC storage range to line-up

22 May 17

Dicker Data has snapped up rights to the full Dell EMC product range in Australia in an expanded distribution deal with the vendor.

The move comes less than a year after the distributor gained access to Dell’s full portfolio, including PCs, notebooks, monitors, servers, storage and networking, and months after the September closing of Dell’s US$67 billion acquisition of EMC.

The new deal will add the EMC storage range to the lineup.

David Dicker, Dicker Data chairman and chief executive, says resellers responded positively to the addition of the Dell range to Dicker Data’s portfolio.

“Since announcing the partnership in 2016 we have grown to represent a sizeable portion of Dell EMC’s portfolio of client, server and networking products in the Australian market,” Dicker says.

“The expansion to include Dell EMC storage further bolsters our position as a true hybrid distributor for the mid-market and enterprise reseller communities,” he adds.

Geoff Wright, Dell EMC ANZ channel general manager, says Dicker Data has been a ‘fantastic’ distribution partner.

“After an extraordinarily successful year working together, it was a natural evolution to add the storage product range to this partnership,” Wright says.

Prior to last July’s appointment as an Australian distributor for Dell’s complete range, Dicker Data had already been distributing the vendor’s thin clients and monitors.

It’s appointment as a distributor of the full range, saw it join Ingram Micro and Avnet selling the full range, after Dell appointed Ingram Micro to the role in 2015, followed by Avnet in early 2016.

One Identity a Visionary in Magic Quad for PAM
One Identity was recognised in the Gartner Magic Quadrant for Privileged Access Management for completeness of vision and ability to execute.
Accenture 'largest Oracle Cloud integrator in A/NZ'
Accenture has bought out Oracle Software-as-a-Service provider PrimeQ, which now makes Accenture the largest Oracle Cloud systems integrator in Australia and New Zealand.
How to keep network infrastructure secure and available
Two OVH executives have weighed in on how network infrastructure and the challenges in that space will be evolving in the coming year.
White box losing out to brands in 100 GE switching market
H3C, Cisco and Huawei have all gained share in the growing competition in the data centre switching market.
Gartner names newcomer Exabeam a leader in SIEM
The vendor landscape for SIEM is evolving, with recent entrants bringing technologies optimised for analytics use cases.
52mil users affected by Google+’s second data breach
Google+ APIs will be shut down within the next 90 days, and the consumer platform will be disabled in April 2019 instead of August 2019 as originally planned.
Genesys PureCloud generates triple-digit revenue growth year on year
In Australia and New Zealand, the company boosted PureCloud revenue by nearly 100%.
Symantec releases neural network-integrated USB scanning station
Symantec Industrial Control System Protection Neural helps defend against USB-borne cyber attacks on operational technology.