Deloitte & Canva form strategic alliance to boost productivity

Deloitte Australia and Canva have announced a strategic alliance aimed at enhancing the creation and delivery of branded content and assets. This collaboration is noted as the first of its kind in Australia and is designed to boost productivity and growth for businesses.

The alliance plans to merge Canva’s platform with Deloitte’s expertise in digital transformation. The objective is to provide comprehensive business solutions that focus on improving overall productivity and reducing operational costs. Central to this partnership is the use of generative AI (GenAI), which aims to ensure unified branding and facilitate seamless collaboration across different business units.

Adam Powick, CEO of Deloitte Australia, expressed enthusiasm about the collaboration. “We’re very excited to be entering into this Australian first alliance with Canva, an iconic Australian organisation that is making a global impact,” said Powick. He elaborated on the benefits of the partnership in the current business environment, saying, “The enterprise landscape is more complex than ever with productivity pressures and technology advances in key areas like generative AI. In this environment, business leaders need to rethink how their teams work, collaborate, and communicate to get the full benefits of new technology and future-proof their business.”

Powick also highlighted Deloitte’s experience with Canva, stating, “At Deloitte, we are active users of Canva and are really looking forward to working together with our joint clients to drive innovation, productivity and great design outcomes.”

Cliff Obrecht, Co-founder and COO of Canva, also shared positive sentiments regarding the partnership. "We’re proud to be partnering with Deloitte as we accelerate our mission of empowering the world to design," Obrecht remarked. He pointed to research underscoring the importance of visual communication in modern industry practices. “Our research shows visual communication has become the status quo across every industry and profession, with 92% of employers now expecting employees to have design skills and knowledge,” he said. “Empowering organisations to succeed in this increasingly visual world means equipping them with the latest technology and ways of working.”

Obrecht further expressed expectations for the partnership’s impact on organisational productivity. “We’re looking forward to working with Deloitte to help teams supercharge their productivity and growth across the enterprise content lifecycle,” he added.

The strategic alliance between Deloitte and Canva represents a significant move in the business consultancy and design technology sectors. It aims to leverage Canva’s design capabilities alongside Deloitte’s advisory expertise, targeting improved efficiency and cohesive branding for enterprises.