Story image

Dell EMC previews new partner program 'without unknowns'

19 Oct 16

Dell EMC has just provided a preview of the new Dell EMC Partner Program, set to become officially effective in February 2017.

Designed in collaboration with partners, the Dell EMC Partner Program will provide unprecedented business opportunity for partners and reaffirms Dell EMC's strong commitment to the channel.

The company also announced that this coming December it will reveal tier thresholds for partners, providing a full six months for them to ramp up to the new criteria.

Program tiers will include Gold, Platinum and Titanium, as well as an exclusive, Titanium Black partner tier for the highest performing partners.  

The program will also encompass the entire Dell EMC partner ecosystem and as part of this full ecosystem strategy, the ‘Powered by Dell EMC’ brand program for those businesses that embed Dell EMC technologies will also be included.

John Byrne, president of global channel at Dell EMC, says the new program will bring together two great programs into one extraordinary program.

"The growth Dell EMC is experiencing in the channel is a brilliant illustration of our mutual success to date, and the new program is purpose-built to continue to fuel this momentum,” he explains.

“Our partners wanted a program without unknowns, and this program provides that transparency while ensuring predictability and profitability. The opportunities to win big with this program and with Dell EMC are extraordinary. Our goal is to excite and delight this amazing and powerful partner community."

Dell EMC has highlighted a number of key benefits for partners including improved processes, simplified training and compliance, transparency and profitability.

Scott Winslow, president of Winslow Technology group – a Dell EMC partner – says the new program provides the continuity they needed, as well as the opportunity for greater profitability.

"We know we're going to drive more revenue with Dell EMC, that top line is certainly going to grow."

Survey reveals CX disconnect is risky business
Too much conversation and too little action could lead companies to neglect, lose, and repel their very lifeblood, according to Dimension Data.
Eaton launches portal and revamped partner programme
The portal has many features including a training academy, monthly promotions, rewards and a 24-hour turnaround on deal registrations.
8x8 appoints A/NZ channel senior manager
Joins 8x8 after time at Oracle, Avaya and Optus to managing 8x8’s growing team of partners across the region.
Check Point launches hyperscale network security solution
With Check Point Maestro, organisations can scale up their existing Check Point security gateways on demand.
Trend Micro’s telecom security solution certified as VMware-ready
Certification by VMware allows communications service providers who prefer or have already adopted VMware vCloud NFV to add network security services from Trend Micro.
Logitech wins awards for the art of good design
What makes a good design? Logitech may know a thing or two about that.
Fujitsu takes conservation prize for immersion cooling system
The prize was awarded for the Fujitsu Server PRIMERGY Immersion Cooling System that can reduce power consumption by up to 40%.
Why 37% of enterprises believe in artificial intelligence
The number of enterprises implementing artificial intelligence grew 270% in the past four years and tripled in the past year, according to Gartner.