Dell Boomi ups ANZ ante with three new senior sales hires

Dell Boomi is championing its successful move into Australia and New Zealand and has signed up three new senior hires to cope with local demand.

The company, which provides cloud-based integration Platform-as-a-Service (iPaaS), how has a local staff count of 13 people, including Michelle Grange, David Flaks and Richard Snowden.

Michelle Grange and David Flaks have been appointed enterprise account executives, responsible for managing business development and customer relations for Boomi's southern and northern operations in Australia.

Grange has a background working with SugarCRM and Microsoft. She has also worked with many of the Australian top 100 organisations across most industry sectors.

Flaks has worked with InfoReady, IBM and Dell. He has extensive experience work in client management and team leadership across direct and partner sales.

Richard Snowden is now an inside sales executive and will work directly with regional organisations on their digital transformation strategies.

He previously worked at Mulesoft, where he was lead inside sales representative across Australia and New Zealand.

"The appointments of Michelle, David and Richard provide Boomi with further presence to cater for this demand in Australia and New Zealand. Their experience in the local software industry builds on our existing expertise, allowing us to align even more closely with local companies' business needs," says Dell Boomi APJ managing director Michael Evans.

Dell Boomi is a relatively new entrant into the APJ region, after opening its Sydney office in April this year. Currently Linda Urlich is partner and alliances manager APJ, Tania Mishtaq is senior marketing manager APJ.

The company says it has experienced 'significant demand' from local companies looking for cloud integration to connect best-of-breed, business-critical applications.

"Traditional methods for integration typically can no longer cost-effectively meet the integration needs of rapidly evolving businesses," said Evans. "This is why local organisations are increasingly implementing iPaaS; it provides cloud-based integration capabilities that can be tailored to the specific needs of the company and its various departments," Evans concludes.