CommsPlus signs on as Master Agent for Avaya Cloud Office

CommsPlus Distribution has signed a Master Agent agreement with Avaya aiming to target the growing cloud-based comms market in Australia and New Zealand.

The partnership will see CommsPlus distribute a range of Avaya products, starting with the new Avaya Cloud Office by RingCentral solution.

"When you combine Avaya's solution set with our services portfolio, our partners have the opportunity to expedite their customers' adoption of comprehensive cloud communications no matter how diverse or dispersed their operations may be," says CommsPlus group general manager Paul Bailye.

"This partnership also enables our voice resellers to easily create and build recurring revenue streams and expand their own portfolios as part of the market's wider adoption to cloud communications.

An all-in-one unified communications-as-a-service (UCaaS) platform, Avaya Cloud Office enables voice calls, team messaging, meetings, conferencing, file sharing and more.

"With this partnership announcement, we're continuing to modernise the 'experience' and communication technology market in Australia and around the world," says Avaya Australia and New Zealand channel director Steve Williams.

"Avaya Cloud Office provides Australian organisations with the tools to adapt to the new world of work while saving time, resources, and money on their communications strategies. With CommsPlus, we will enable our joint partners and agents to accelerate their ability to help Australian organisations to innovate quickly and simply without having to make heavy, up-front investments.

As part of the agreement, CommsPlus will also distribute Avaya's open SIP, multi-platform communications devices and Avaya IP Office to its channel of agents, value-added resellers and system integrators, providing the market with one of the most rounded suite of communications offerings available.

With training and technical centres in Melbourne, Sydney, and Brisbane, Avaya partnered with CommsPlus for its local market presence, partner support programmes and extensive industry experience.

CommsPlus has already launched an agent recruitment strategy that offers a range of agent and reseller support programs, including pre- and post-sales support, technical support, professional services, billing and subscription management, technical training, and localised marketing activities.