Boomi expands global partner program with new opportunties

Boomi, the intelligent connectivity and automation company, has announced it has expanded its global partner program to include new opportunities for its approximately 800 partners worldwide to submit Partner Accelerators to the recently launched Boomi Discover Catalog.

Partners can now create their own accelerators for customers to set up in their Boomi accounts to address specific use cases, providing additional revenue opportunities, while further speeding customers' time to value, the company states.

In addition, Boomi today also announced simplified training, shortening the time it takes for partners to leverage Boomi's technology.

Hilal Khan, Vice President of Enterprise Integration at OSI Digital, comments, "The high level of service Boomi provides its partners, as well as its laser focus on customer needs, makes Boomi an unparalleled partner. These updates to the program create new opportunities for our business, and more importantly, allow us to enable better business outcomes for our customers."

Boomi's global program is designed to give partners what they need to better serve customers and create new sales opportunities. Today's additions follow new investments in Boomi's partner program over the past year, which included the expansion of its Partner Resource Centre, simplifying program requirements.

The Boomi partner program aims to provide a clear onboarding path and streamlined learning for accreditations and certifications.

Ed Macosky, Chief Innovation Officer at Boomi, says, "These enhancements to our program will help us expand our relationships with current partners, and in turn, provide stronger service to our customers, many of whom want specialised industry expertise. These updates lay the groundwork to usher in more partners globally, giving our customers more ways to quickly and easily solve their complex business problems."

Following its successful launch of Boomi Discover, a library of pre-built solutions, Boomi now offers partners the opportunity to create ready-to-go accelerators that provide implementation expertise across industry vertical use cases such as manufacturing, life sciences, financial services, retail, transportation, and higher education.

Vinit Verma, Global AVP Integration and Snowflake at Jade, says, "Since an initial launch earlier this year, we've seen an uptick in customer interest in our partnership. We look forward to creating new accelerators with Boomi so that we can make it easier for our customers to find and implement the right business solutions."

As a global SaaS company with a large customer base among integration platform vendors, Boomi touts a growing user community of more than 100,000 members, and one of the largest arrays of global systems integrators (GSIs) in the iPaaS space.

The company boasts a worldwide network of partners, including Accenture, Deloitte, SAP, and Snowflake; and partners with the largest hyperscaler cloud service providers, including Amazon Web Services, Google, and Microsoft, among others.

Reflecting the company's growth, Boomi has been positioned as a Leader in the Gartner Magic Quadrant for Enterprise Integration Platform as a Service (EiPaaS) for eight consecutive years.