ChannelLife Australia - Industry insider news for technology resellers
Story image
AvePoint invests in channel with latest announcements
Thu, 29th Jun 2023

AvePoint, the platform to optimise SaaS operations and secure collaboration, has announced its continued investment in its channel business with the expansion of the AvePoint Certification Program and the upcoming addition of Partner Locator, which is designed to help partners address the evolving digital collaboration security needs of their customers and drive their revenue.

Oliver Gohl, Director of Mid Market and Channel, AvePoint ANZ, says, "In today's macro-economic climate, AvePoint's mission is to empower its partners to succeed.

"Whether that be through the development of new revenue streams, increasing revenue attached to existing business or scaling operational efficiency through automation, AvePoint is partnering with many Managed Service Providers, Systems Integrators and Valued Resellers across Australia and New Zealand to ensure their customers have access to the best solutions in market.

"We are continually listening to the feedback of our partners and believe the continued investment in both our certification program and the addition of new solution qualifications and the launch of our Partner Locator further our commitment to growing our channel here in ANZ and across the globe."

AvePoint is building on its existing training and development opportunities for partners available through the AvePoint Certification Program to provide more options to grow revenue, the company states.

Now, entire organisations can become certified in AvePoint technology and services, both allowing AvePoint to scale through channel and partner support, and empowering partners to capture new business through this funnel.

Additionally, AvePoint has enhanced its training to focus on how partners can build services around multiple products, as requested at the company's latest Partner Technical Advisory Council (PTAC). Hosted quarterly, the PTAC consists of strategic invested partners from around the world and helps AvePoint better understand partner needs to build innovative solutions and strengthen its programs.

Ronnie Altit, CEO of Insentra, comments, "We thoroughly enjoy our partnership with AvePoint and a number of our global crew are trained through the certification program, enabling us to provide more capability to our channel partners.

"The depth to which AvePoint invests in partner training is exemplary and truly creates a path for partners to add revenue streams via AvePoint's market leading products and solutions."

The Partner Locator, available on July 3, 2023, aims to fuel new business for partners by directing AvePoint customers to partners like Managed Service Providers (MSPs) who can help deploy or build services around its technology.

By providing new avenues for partners to source and conduct business using its leading technology, AvePoint states it plans to scale its channel business. Collaborating with a variety of partner types including systems integrators, consultants, MSPs, resellers and distributors is one element of the company's overall strategy to achieve sustainable, profitable growth.

All AvePoint partners can use the AvePoint Elements Managed Services Platform. This platform includes its digital collaboration security technologies such as data backup and disaster recovery, including AvePoint Cloud Backup, which was just featured in the 2023 Gartner Market Guide for Backup as a Service, access monitoring and control, provisioning and management, and secure migration technology.