ChannelLife Australia - Industry insider news for technology resellers
Story image
Arlo surpasses 3 million paid accounts for AI security service
Fri, 8th Mar 2024

Arlo Technologies, a top smart home security market brand, has announced a new milestone: It has surpassed 3 million paid accounts for its AI-powered subscription service. The increase in subscriptions demonstrates the success of Arlo's ongoing innovation and the strength of its expansive ecosystem of security solutions for homes, businesses, and personal safety globally.

Arlo bestowed a new direction to the security market with the launch of the first-ever consumer AI subscription in June 2018, highlighting the significant value this technology could deliver to users across numerous sectors.

Matthew McRae, Chief Executive Officer at Arlo, said, "Since then, we have continued to invest in our AI and SaaS platform, which is at the core of Arlo's incredible user experience and low churn rates. The 3 million subscriber milestone, which came earlier than expectations, is a testament to the true user benefits of our plans and the overall power of our service business."

McRae expressed confidence in Arlo's capabilities and plans for the future, stating, "Arlo's innovation will continue as we roll out numerous exciting new features and AI capabilities over the course of this year that will drive further subscriptions and continue our position as the true leader in the market."

The Arlo Secure subscription plans begin at $4.99 monthly and support home security devices with up to 4K video recordings. Some key features of Arlo Secure, Secure Plus, and Safe & Secure Pro subscriptions include 4K Cloud-based Video Recording, Smart Interactive Notifications, Advanced Object Detection with AI, Smart Activity Zones, and Priority Care & Support. These features enhance the user experience by providing robust security, quicker action time, reduced unwanted alerts, and priority technical support.

Arlo processes and filters 50 million events daily using advanced object detection backed by visual artificial intelligence. This advancement allows for superior recognition of people, packages, vehicles, and animals, providing context to notifications and reducing unwanted alerts. Users can also designate specific areas on their property for motion detection, further eliminating irrelevant notifications.

Arlo's cloud-based platform provides users with visibility, insight, and a powerful means to help protect and connect in real-time with the people and things that matter most from any location with a Wi-Fi or cellular connection. To date, Arlo has launched several categories of award-winning connected devices, software, and services. These include wire-free, smart Wi-Fi and LTE-enabled security cameras, video doorbells, floodlights, security systems, and Arlo's subscription services: Arlo Secure and Arlo Safe. 

As the year progresses, Arlo will continue focusing on introducing cutting-edge features and services to enhance the security and protection of current and new subscribers. The consumer-centric brand that has transformed many ways people can protect what matters most with advanced security solutions will continue to provide the tools necessary for those desiring high-quality smart home protection.