Angela Robinson named country MD for Australia at Publicis

Angela Robinson has been appointed as the Country Managing Director for Australia at digital business transformation firm, Publicis Sapient.

Angela Robinson will be operating from Publicis Sapient's Melbourne office and is expected to play a crucial role in driving business growth in the region. The strategic appointment underlines the significance of Australia in Publicis Sapient's global expansion strategy. Australia is considered vital for supporting the community's aspirations to transform into a leading digital economy by 2030, aided by the company's proficiency in digital innovation and artificial intelligence (AI).

In her new role, Robinson will oversee operational and community management, guiding teams that focus on digital business transformation within the country. She will employ Publicis Sapient's SPEED (Strategy, Product, Experience, Engineering, and Data and AI) capabilities to deliver value and foster growth for clients and customers by integrating AI into these areas.

Nigel Vaz, CEO of Publicis Sapient, expressed his enthusiasm about Robinson's appointment, saying, "We are deeply committed to supporting Australia's tech-driven transformation and are thrilled to welcome Angela to the team. As Country Managing Director for Australia, her expertise and proven ability to drive change will be instrumental as we drive growth in the region, scale our capabilities, and empower clients to innovate, grow, and make a meaningful impact. As a digital business transformation company powered by AI, we harness technology and data to enhance customer experiences and fuel business innovation, helping to position Australia as a leader in AI and GenAI adoption."

Robinson joins Publicis Sapient with a storied career in consultancy, with significant contributions as a practice and senior client leader. She has amassed over 20 years of leadership experience across Australia and the Asia Pacific region. Before her current role, Robinson held senior partnership positions at Deloitte and served in a senior management capacity at Accenture. She also contributes as a board advisory member for The Resilience Project.

On her new position, Angela Robinson remarked, "I'm proud to be joining Publicis Sapient's incredibly talented team. The company's unique expertise, SPEED (Strategy, Product, Experience, Engineering and Data and AI) capabilities and AI-driven solutions enable us to meet the challenges of our clients in Australia who want to accelerate their transformation and create new experiences and innovative services."

Publicis Sapient, with over three decades of experience, collaborates with major global organisations such as Marriott, Goldman Sachs, McDonald's, Unilever, and Walmart, assisting them in establishing a competitive edge through digital strategies. In Australia, the company's clientele includes notable retailers like Endeavour Group and Wesfarmers, along with leading banks and various governmental bodies in sectors such as justice, education, customer service, human services, and regional community development.