Amplified Intelligence launches next-gen media planning aid

Amplified Intelligence, the omnichannel attention measurement company, has unveiled the next generation of its attentionPLAN solution. It is the only attention-planning tool that covers linear TV, CTV, Socials, YouTube and other major digital platforms.

attentionPLAN has been designed and built over two years with the help of experts across the advertising ecosystem, including thought leaders from brands, agency media teams and platforms.

The new iteration of the advanced media planning tool gives brands and agencies a transparent view of the exact human attention they will receive in return for ad investment based on their uploaded media plans. It also equips them with the unparalleled ability to optimize short-or long-term commercial outcomes that match their business objectives.

Combining human attention data and predictive analysis, the evolved offering enables agencies and brands to optimize campaign impact, performance, and cost-effectiveness against the largest actual human attention dataset globally.

attentionPLAN harnesses deep learning about attention variability to offer a rich and easy-to-use portfolio of smart planning and reporting capabilities. 

Its expanded range of sophisticated features now includes scenario building. It creates multiple potential scenarios with differing outcomes and channel mixes to reveal the media placements with the highest probability of meeting campaign goals and delivering a solid return on ad spend. This can be done at speed, saving media planners hours of valuable time.

Another new feature is reach calculations. It enables efficient media buying decisions and improves delivery on expectations by allowing comparative analysis of estimated reach versus the true attention ads can drive, weighted on a channel-by-channel basis.

The third feature is cross-funnel application. It applies ongoing testing and adjustment to identify and adopt the best approach for achieving any goal, from lower funnel short-term aims to long-term brand awareness.

The fourth new feature is versatile implementation. Its use is effective as a standalone web solution or integrates seamlessly with existing media planning tools and workflows through its smart API.

Businesses and media planners can get started for as little as US$1,000 to build a full campaign in seconds. It spans all significant platforms and media channels, allowing planners to create multiple iterations of a campaign to deliver the most excellent attention-led outcomes and maximize commercial performance.

Experienced media industry product testers have said it's helped them understand the attention performance of their media plans and discover the potential up-lift on offer in terms of available attention, showing them how they can deliver on campaign objectives and short- and long-term media planning, all without increasing media spend.

"Brands and agencies need measurement technology that generates an accurate, equitable, and actionable understanding of cross-channel attention they can use to improve spending efficiency and results. This is exactly what attentionPLAN was built to provide," says Karen Nelson-Field, CEO and Founder at Amplified Intelligence. 

"The product has been extensively tested by over 100 organizations across the global media industry and is perfect for in-agency and in-house media teams looking to consolidate their tools, recession-proof their advertising spend, and optimize strategies toward human attention metrics and outcomes."

"Designed for self-serve, frictionless and fast usage, we're excited to reveal that the reconfigured version of attentionPLAN brings an even more powerful set of features that make it easier to optimize activity in line with commercial outcomes; harnessing the most comprehensive store of real human attention data globally to drive maximum clarity, precision, and efficiency."

Media agencies and brand users can utilize attentionPLAN on a pay-as-you-go basis.