AI platform Glu launches to streamline ecommerce creativity

Glu, a new AI-powered platform designed to address creative challenges in the ecommerce sector, has launched in the Asia Pacific region.

Glu aims to assist ecommerce teams, social media managers, and brands in streamlining the content creation process while ensuring brand consistency. The platform utilises Generative AI to overcome bottlenecks by automating repetitive tasks, offering intelligent recommendations, and simplifying content production from creation to publication.

The platform features AI-powered tools that organise digital assets with automatic tagging and smart recommendations, generate tailored content suggestions for copy, images, and templates, automate bulk cropping, resizing, and background removal, maintain brand consistency by centralising guidelines and templates, enable media editing within the platform, and allow for content publishing across multiple channels with one click.

Glu provides integration with various popular platforms such as Shopify, Facebook, Instagram, TikTok, Pinterest, Google Ads, and Mailchimp, allowing businesses to manage their creative process in a unified system. A user of the platform shared, "Glu lets me import media from my Shopify store and publish campaigns across all integrated platforms simultaneously. It saves hundreds of hours that can be better used for other business tasks."

Eliminating the need for multiple tools and complex workflows, Glu claims to double creative production efficiency and reduce software costs. Sangeeta Mudnal, Chief Technology Officer at Glu, commented, "We're beyond excited to be empowering businesses with practical GenAI solutions. Our platform will not only save users precious time, but also help them reach more customers across multiple platforms with consistent, high-quality creative content."

Research conducted by the Glu team, involving interviews with over 50 companies, highlighted that a significant portion of production time—68%—is devoted to adapting existing assets rather than creating new ones. Marketing teams typically engage with only 3-4 platforms, potentially leaving other channels untapped.

Sangeeta Mudnal further elaborated, "Glu.ai was built on a foundation of comprehensive customer research, beta testing with clients, and integrating their feedback—all guided by design thinking principles and insights from the Stanford Graduate School of Business (GSB) seed program."

The platform improves time-to-market for new products, boosts engagement on secondary platforms, ensures better brand consistency, and allows creative teams to focus on strategic work that differentiates businesses in the competitive ecommerce landscape.

Future developments for Glu involve additional AI-powered and Agentic AI capabilities designed to enhance the current features, facilitating further simplification of creative operations for ecommerce merchants operating in a market worth trillions in global transactions.