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8x8 reveals next gen global partner program to lead cloud transformation

15 Nov 16

8x8 has just unveiled the next generation of its international channel program, Channel 2.0. Its new program is designed to allow 8x8 partners to accelerate growth by taking full advantage of the industry shift.

The global Enterprise Communications as a Service (ECaaS) provider has also announced new partners and customers, the PartnerConnect portal, enhanced sales and technical training and new partner certifications.

For 8x8, the channel is critical to the company’s growth and strategy and today, the company is announcing several new partnerships.

New partners include Telarus, LANtelligence and PERRY proTECH in North America, and Great Outcomes in New Zealand. The 8x8 global channel team has also doubled over the past year with employees now in North America, Europe and Australia.

Vik Verma, CEO of 8x8, says legacy communications systems are unable to keep pace with the constantly evolving needs of today’s global and mobile workforce.

“Retrofitting traditional on-premises systems to meet these customer requirements is a thankless and near impossible task,” he explains.

“8x8, with our international partners, is leading the transformation from a product-centric to services-cloud model, enabling our partners and their customers to seamlessly migrate to a more flexible, services-cloud environment by providing the right technologies, tools and support to rapidly transform and grow our partners’ business and deliver the most value to their mid-market and enterprise customers worldwide.”

The new 8x8 Channel 2.0 program includes an 8x8 PartnerConnect Portal, Sales and Technical Training and Certification, Marketing and Demand Generation Support and Sales Enablement Tools.​

Julie-Ann Kerin, CEO & managing director at CSG, says her company works with some of the world's leading technology brands in the business communications market to deliver best-in-class communications experiences to the Asia Pacific region.

“8x8’s impressive global momentum and innovative Enterprise Cloud Communications as a Service platform is disrupting the market and providing the highest levels of quality of service, uptime and security,” Kerin explains.

“By working closely with 8x8, CSG is seeing success in offering, deploying and supporting highly differentiated cloud communications solutions to our enterprise customers in the region.”

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