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Dicker Data fleshes out storage portfolio with Pure Storage

25 May 2017

Dicker Data Australia has continued to flesh out its storage portfolio, signing to distribute Pure Storage’s full all-flash range of offerings in a deal which offers incremental revenue gains for resellers.

The Pure deal follows last week’s announcement that Dicker Data has secured distribution rights for Dell EMC’s full portfolio in Australia.

Pure Storage says it expects the deal to accelerate the adoption of its FlashStack converged infrastructure solution with Cisco locally, given Dicker Data’s role as Cisco’s largest distributor in Australia.

Dino Soepono, Pure Storage Asia Pacific and Japan director of channels and alliances, says Dicker Data’s work with Cisco is particularly important for the vendor as it continues to grow the FlashStack business.

FlashStack comprises Cisco’s Unified Computing System and Pure Storage in a modular and scalable platform.

David Dicker, Dicker Data chairman and chief executive, says the alliance between Cisco and Pure Storage is one of the key drivers for the deal, with the distributor looking to proactively position the Pure Storage products into its Cisco partner base.

“This strategy will assist us to scale quickly and gain access to incremental revenue that we may not have otherwise captured,” Dicker says.

Mike Sakalas, Pure Storage Australia and New Zealand regional vice president, says “We’ve reached an inflection point where more enteprises now recognise the business benefits of accelerating new data-intensive applications and mining meaningful insights from their customer data.

“We will continue to invest in quality relationships with our distributors and technology partners in order to scale and deliver the experience and performance our customers deserve.”

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