Spending in the market is on the rise with the usual suspects like Dell EMC, Microsoft, HPE, Huawei, and Cisco at the top.

New data from Synergy shows that if it wasn’t for hyperscalers flexing their muscles, the colocation market would remain relatively flat.

The insatiable appetite for data around the world has seen the data centre giants scrambling with huge investments to keep up.

New data from Synergy Research Group paints a pretty picture of the unified-communications-as-a-service (UCaaS) market.

Last year saw almost manic growth in revenue for cloud providers as businesses continue to seek the benefits the services can provide.

It comes as little surprise that cloud is continuing on its disruptive path – this time in the collaboration market.

Despite the rise in number of deals, the total value for the year actually fell below the 2017 peak.

The relentless demand for more data has seen a spike both in the size and number of hyperscale data centres.

While still maintaining a significant lead, Cisco finished 2018 with a slightly smaller piece of the pie in the enterprise IT infrastructure market.

The top nine vendors in the wide cloud market ecosystem are responsible for well over half of all the revenues.

The old proverb ‘you have to spend money to make money’ could never be truer than in the hyperscale data centre industry.

The order of proceedings remains relatively the same in three of the four major regions for public cloud services providers, but the APAC market is bolstered by the prominence of China.

While the market is seeing strong growth, it's coming at the expense of small-to-medium sized cloud operators.

Dell EMC, Microsoft, HPE, and Cisco (among others) are all profiting from a burgeoning market that has no signs of slowing.

In the first half of this year more than US$53b has been spent on hyperscale data centre development, with the bulk of that from just 5 companies.

Leading not just at a global level but also at a regional level, AWS is top of the North America, EMEA, APAC, and Latin America markets.

Public cloud provider spending on data center infrastructure surged forward in 2018's first quarter, the highest growth figure seen in nine quarters.

The capital expenditure (Capex) of hyperscale operators jumped to $27 billion in Q1, according to Synergy.

"Cloud growth in the last two quarters has been quite exceptional."

“We are now having to track 160 different vendors and service providers in order to really understand the market.”

New data from Synergy Research Group has solidified the world’s most dominant cloud providers as Amazon (AWS), Microsoft, Google – and Alibaba.

Across these metros, retail colocation accounted for 72% of Q3 revenues and wholesale 28%.

Entering 2018, there are also four additional major deals that have been agreed to but not yet closed that are worth over $2.6 billion.

The analyst says the global cloud market increased by 24% on an annual basis.