While the market is seeing strong growth, it's coming at the expense of small-to-medium sized cloud operators.

Dell EMC, Microsoft, HPE, and Cisco (among others) are all profiting from a burgeoning market that has no signs of slowing.

In the first half of this year more than US$53b has been spent on hyperscale data centre development, with the bulk of that from just 5 companies.

Leading not just at a global level but also at a regional level, AWS is top of the North America, EMEA, APAC, and Latin America markets.

Public cloud provider spending on data center infrastructure surged forward in 2018's first quarter, the highest growth figure seen in nine quarters.

The capital expenditure (Capex) of hyperscale operators jumped to $27 billion in Q1, according to Synergy.

"Cloud growth in the last two quarters has been quite exceptional."

“We are now having to track 160 different vendors and service providers in order to really understand the market.”

New data from Synergy Research Group has solidified the world’s most dominant cloud providers as Amazon (AWS), Microsoft, Google – and Alibaba.

Across these metros, retail colocation accounted for 72% of Q3 revenues and wholesale 28%.

Entering 2018, there are also four additional major deals that have been agreed to but not yet closed that are worth over $2.6 billion.

The analyst says the global cloud market increased by 24% on an annual basis.

Local companies are dominating China's flourishing data center and cloud markets - and will likely have an increasing impact on countries beyond China

Amazon remains ‘in a league of its own’ as a cloud provider, despite the rapid growth of key competitors Microsoft, Google and Alibaba.

Spend on cloud data center technology has risen dramatically according to new data from Synergy Research Group, while on-prem equipment spend plunges.

The top four hyperscale players continue to pull away from the chasing pack in the cloud infrastructure services market - with two doubling revenue.

Hyperscale operators are snapping up increasing amounts of the fast growing cloud markets - and its changing the data center vendor landscape.

Microsoft, Google and IBM may have posted 80%-plus growth, but they're still a long way from challenging market leader AWS.

Dell’s merger with EMC has seen it jump to the top of the cloud infrastructure market to share a three way tie with HPE and Cisco.

Enterprise SaaS has recorded growth of 32% year on year in Q4 2016, with Microsoft leading the charge - but Google and Oracle snapping at its heels.

Microsoft, Google and IBM are slowly gaining on AWS in the public cloud services market, as the IaaS and PaaS infrastructure service market top US$7b.

Equinix, Digital Realty and NTT extended their colocation leadership last year, growing three times as much as the overall market.

Cloud service providers are reaping the benefits of their investments as cloud services spend outstrips cloud hardware and software spend.

Cisco has the lion’s share of enterprise infrastructure spend, controlling one-third of the overall market – but HPE is tops for data center servers.