Marketing Automation stories - Page 8
A relative newcomer in enterprise software, Marketing Automation targets many of the activities and tasks faced by the modern digital marketing department. With multiple channels available to reach customers, Marketing Automation accelerates menial tasks associated with emailing, text messaging, online advertising, social media and more. Built-in workflows ensure messaging is consistent, while integrated reporting tracks impact, feedback, reach and more, giving the marketing department a previously unheard-of capability for creating, disseminating and then assessing campaign performance.
Adobe launches AI agents to streamline B2B marketing journeys
Fri, 10th Oct 2025
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martech
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personalisation
Adobe launches AI agents within its B2B marketing tools to personalise interactions, streamline workflows, and speed up sales processes for businesses.
SugarCRM appoints Maksim Ovsyannikov as Chief Product Officer
Thu, 9th Oct 2025
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crm
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digital transformation
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martech
SugarCRM appoints Maksim Ovsyannikov as Chief Product Officer to lead global AI-driven product strategy and enhance sales automation tools worldwide.
LiveRamp unveils AI agents & expanded integrations for marketers
Wed, 8th Oct 2025
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martech
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cdp
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data privacy
LiveRamp launches AI tools enabling marketers to use autonomous agents with secure data access, plus new integrations including Netflix for smarter campaigns.
Teradata launches AI-driven customer intelligence package to boost CX
Wed, 8th Oct 2025
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data analytics
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digital transformation
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cx
Teradata launches Autonomous Customer Intelligence, an AI-driven package to transform customer data into real-time actions, boosting CX at enterprise scale.
Teradata launches AI-driven customer intelligence for real-time CX
Wed, 8th Oct 2025
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data analytics
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cx
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martech
Teradata launches Autonomous Customer Intelligence, an AI-driven software turning raw data into real-time customer actions to enhance experience and loyalty.
Oracle launches AI agents for sales, marketing & service tasks
Wed, 8th Oct 2025
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crm
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data analytics
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digital transformation
Oracle launches AI agents in Fusion Cloud Applications to enhance marketing, sales, and service, boosting efficiency and customer experience at no extra cost.
Forrester predicts agency mergers, job cuts & creator growth
Thu, 2nd Oct 2025
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martech
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cdp
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ai
Forrester forecasts major agency mergers, job cuts of 15%, and growth in creator-led marketing by 2026 amid automation and industry shifts.
Opal drives record AI adoption in marketing, boosts workflow scale
Wed, 1st Oct 2025
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data analytics
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cx
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martech
Optimizely's AI platform Opal hits record use, enabling 10,000 daily marketing actions across 50+ countries, boosting campaign speed and personalisation globally.
monday.com launches AI agents & upgrades to power workplace automation
Thu, 25th Sep 2025
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crm
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martech
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cdp
monday.com launches AI agents and upgrades to boost automation, enhancing sales, marketing, and enterprise controls for over 250,000 users worldwide.
Taboola's Realise adds AI upgrades, boosts results for advertisers
Thu, 25th Sep 2025
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cx
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martech
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cdp
Taboola's Realise platform adds Generative AI upgrades, helping advertisers boost campaign performance beyond search and social channels by up to 34%.
CASPR launches to help Australian firms adopt AI & innovate
Wed, 24th Sep 2025
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cx
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martech
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cdp
CASPR, a new agency in Sydney, helps Australian businesses adopt AI and data-driven solutions to boost growth and overcome innovation barriers.
Qualcomm to boost marketing with Adobe AI tools & GenStudio
Fri, 19th Sep 2025
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martech
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partner programmes
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supply chain
Qualcomm is enhancing its marketing by using Adobe's AI tools, including GenStudio and Firefly, to speed up content creation and personalise campaigns worldwide.
monday.com unveils new AI tools to boost enterprise operations
Thu, 18th Sep 2025
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crm
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devops
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cx
monday.com launches new AI tools in Australia and New Zealand to enhance enterprise operations, including no-code monday agents and AI-powered CRM features.
Google Ads rolls out AI Max & new generative tools globally
Wed, 17th Sep 2025
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martech
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cdp
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genai
Google Ads now offers AI Max globally and new generative AI tools in Asset Studio, boosting creative control and campaign performance for marketers worldwide.
Australian marketers expect content demand to surge fivefold by 2027
Tue, 16th Sep 2025
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cx
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martech
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cdp
Australian marketers expect content demand to grow fivefold by 2027, driven by personalised content and video amid tight budgets and resources.
Contentstack launches Agent OS for adaptive brand experiences
Fri, 12th Sep 2025
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digital transformation
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ecm
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cx
Contentstack launches Agent OS, an AI-driven platform enabling brands to deliver real-time, personalised digital experiences tailored to individual customer context.
Adobe launches AI agents to automate customer experience tasks
Thu, 11th Sep 2025
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cx
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martech
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rpa
Adobe launches AI agents within its enterprise apps to automate and optimise customer experience tasks, boosting marketing and analytics efficiency for businesses.
AI-driven platforms reshape APAC contact centre landscape for 2025
Wed, 10th Sep 2025
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uc
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digital transformation
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hyperscale
CrayonIQ's new guide ranks 17 AI-powered contact centre platforms, highlighting hyperscalers' growing impact on APAC CX strategies for 2025.
Retailers in Australia & New Zealand embrace AI but lack trust
Tue, 9th Sep 2025
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cx
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martech
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supply chain
While 82% of Australian and New Zealand retailers have adopted AI, only 9% trust it to manage customer interactions without human oversight, study finds.
UBE Marketing launches to support B2B clients in Microsoft sector
Thu, 4th Sep 2025
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martech
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partner programmes
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cdp
Alvin Paronda has launched UBE Marketing to support B2B clients and Microsoft partners with tailored marketing strategies and expert guidance.