Market research stories - Page 2

Cybersecurity as a Service market forecast to soar from USD $17.60bn in 2024 to USD $83.96bn by 2034, driven by threats and skills gaps.

Industry voices are divided on whether AI will diminish consulting roles or augment them by shifting the nature of the work.

Australian small firms race to use AI in design, but research shows most still insist on human hands to shape trusted, distinctive brands.

Security, privacy and data protection will command the biggest tech spend for Australian retail SMBs in 2026, ahead of AI and global growth.

Mercury Analytics says AI will turn open-ended feedback into measurable insight by 2026, reshaping how organisations use qualitative data.

Event planners in Australia and New Zealand face tighter budgets, faster turnarounds and lingering doubts over AI's place in their work.

Streaming video ads grab 79% attentive viewing in Australian homes, beating TV, social and other digital channels on attention.

Wage inflation at IT solution providers is forecast to cool to historic norms by 2026, boosting margins despite stark regional differences.

Global public safety LTE and 5G spending will climb from USD $5bn in 2025 to over USD $6.3bn annually by 2028, SNS Telecom & IT says.

Australians want high-tech retail but demand tighter data security and better value as apps, AR and digital tools reshape everyday shopping.

Australians are prioritising comfort, durability and timeless style over price and fast-changing trends when choosing furniture for their homes.

Moomoo assembles top strategists for a free 2026 outlook webinar, dissecting AI, commodities, US volatility and regional market plays.

Shoppers turn to AI to find products, but 92% still demand reviews and real customer photos before finally clicking to buy.

GWI launches Agent Spark, plugging its first-party audience data into ChatGPT, Claude and Copilot to ground AI marketing insight in reality.

Australian parents report rising back-to-school stress, with many turning to printed planners and checklists to cut screens and calm mornings.

Bolt Insights predicts AI-driven, real-time insight, dynamic personas and a new strategist role for researchers will redefine the sector by 2026.

Industrial 3D printer shipments return to growth as aerospace demand and a strong China rebound lift high-end metal systems in 2025.

Software-defined vehicles have overtaken EVs and driver-assistance as carmakers' top priority, with zonal designs and cloud-led updates surging.

AI data management is set to surge to USD $239.15bn by 2034 as cloud, streaming data and governance needs reshape enterprise data strategy.

Channel partners in five markets plan to prioritise data-led products and consulting in 2026, edging out managed services and subscriptions.