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Market research Stories - Page 2

Australian Stories

Market research stories

Samsung targets changing TV habits with portable Movingstyle
Gaming

Samsung targets changing TV habits with portable Movingstyle

Australian homes are driving demand for moveable screens as Samsung's new 27-inch set targets gaming, workouts and work.

By Sean Mitchell • 3 min read • Last month
Samsung launches health-focused Watch9 & Ultra2 in Australia
Wearables

Samsung launches health-focused Watch9 & Ultra2 in Australia

Health tracking is becoming a bigger draw for smartwatch buyers, with Samsung citing strong interest from Australian women in wellness features.

By Joseph Gabriel Lagonsin • 4 min read • Last month

Global Stories

Market research stories

Only 8% of firms track AI impact, Talent Group says
Data Protection

Only 8% of firms track AI impact, Talent Group says

Despite a surge in workplace use, most firms still cannot show whether AI is paying off, with only 8% tracking impact with clear KPIs.

By Sean Mitchell • 5 min read • Last week
Data centre infrastructure market to hit USD $128bn by 2034
Smart Cities

Data centre infrastructure market to hit USD $128bn by 2034

Rising cloud and AI demand is set to almost quadruple spending on data centre physical infrastructure to USD $128.27 billion by 2034.

By Sofiah Nichole Salivio • 4 min read • Last month
Digital twin market to hit GBP £4.2 billion by 2030
Manufacturing

Digital twin market to hit GBP £4.2 billion by 2030

Stand-alone spending remains tiny, but the sector is set to more than triple as firms struggle to stitch together fragmented digital twin tools.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Genetec tops global video management software rankings
Hybrid Cloud

Genetec tops global video management software rankings

Growing demand for cloud, on-premises and hybrid security systems helped Genetec widen its lead in video management software, analysts said.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Certinia study finds integration key to AI success
Digital Transformation

Certinia study finds integration key to AI success

Organisations with fully integrated systems were far more likely to see AI deliver profits, expansion and better forecasts, a global study found.

By Mark Tarre • 4 min read • Last month
Talkdesk report says AI adoption outpaces business gains
Digital Transformation

Talkdesk report says AI adoption outpaces business gains

Despite near-universal deployment, most firms cannot prove AI is lifting service results, with only 5% able to measure business impact.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Progress survey finds firms lose USD $60,000 yearly
Software-as-a-Service

Progress survey finds firms lose USD $60,000 yearly

Administrative work is draining profitability, with professional services firms in Australia, India and Singapore losing USD $60,000 a year each.

By Sofiah Nichole Salivio • 4 min read • Last month
Vloggi adds video provenance layer for human clips
Software-as-a-Service

Vloggi adds video provenance layer for human clips

The update aims to help campaigns and publishers prove authentic footage as deepfakes and synthetic media make video origins harder to verify.

By Joseph Gabriel Lagonsin • 5 min read • Last month
Global CIOs rush to invest in AI agents, study finds
Data Protection

Global CIOs rush to invest in AI agents, study finds

Governance gaps are widening as 60% of CIOs plan AI agent investment within 12 months, a survey of 1,000 leaders found.

By Sofiah Nichole Salivio • 3 min read • Last month

Stories from Other Regions

Market research stories

SMBs take cautious approach to AI adoption, study finds
Data Protection

SMBs take cautious approach to AI adoption, study finds

Security and compliance worries are slowing AI rollouts at smaller firms, even as most report business gains from targeted use.

By Sean Mitchell • 4 min read • Last month
Clash Royale launches contest for first Rage Emote
Gaming

Clash Royale launches contest for first Rage Emote

A survey of 9,000 gamers suggests frustration is fleeting, with most rage quitters returning to play within hours and enjoying it more.

By Sofiah Nichole Salivio • 4 min read • Last month
Britons factor broadband into home moves, survey finds
Customer Experience

Britons factor broadband into home moves, survey finds

Slow broadband could now rule out a property for nearly a quarter of home movers, as internet access becomes a key deciding factor.

By Sofiah Nichole Salivio • 5 min read • Last month
System1 launches AI ad screen for quick creative tests
Software-as-a-Service

System1 launches AI ad screen for quick creative tests

Marketers can now sift large ad libraries in minutes as System1's new screening tool, launched in the US and UK, weighs likely impact.

By Sean Mitchell • 4 min read • Last month
UK marketers lose quarter of week to admin, Optimizely finds
Software-as-a-Service

UK marketers lose quarter of week to admin, Optimizely finds

Poor workflows are leaving UK marketing teams short of time, with 45% spending at least a quarter of the week on admin.

By Sofiah Nichole Salivio • 4 min read • Last month
RedSquid & Bango target TV subscriptions for operators
Software-as-a-Service

RedSquid & Bango target TV subscriptions for operators

Households could soon manage entertainment, gaming and fitness subscriptions on one TV bill as operators seek fresh revenue beyond connectivity.

By Mark Tarre • 4 min read • Last month