IAB Tech Lab stories
Yahoo DSP pioneers IAB Tech Lab data transparency labels
Mon, 3rd Feb 2025
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martech
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supply chain
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data privacy
Yahoo DSP has become the first demand-side platform to adopt IAB Tech Lab's Data Transparency Labels, enhancing clarity for marketers and advertisers.
Google's Privacy Sandbox causes 30% ad revenue drop for cookieless Chrome users
Tue, 16th Apr 2024
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martech
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data privacy
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google
Google's Privacy Sandbox has triggered a significant 30% dip in ad revenue for Chrome users who don't use cookies, indicating a crucial shift towards privacy-oriented digital advertising.