Generative Engine Optimisation (GEO) Stories

Australian Stories

Generative Engine Optimisation (GEO) stories

Squiz launches content tool for AI search visibility

The new tool aims to help large organisations fix visibility and accessibility gaps across thousands of pages as AI search reshapes publishing.

By Sean Mitchell • 4 min read • Last month

Marketing Technologies

The death of the backlink: Why PR is now the most powerful SEO tool you have

AI search is turning brand coverage into a direct driver of discoverability, making earned media far more valuable than backlinks for buyers.

By Cooper Frost • 4 min read • Last month

Digital Transformation

Woolworths & Coles top AI grocery visibility in Australia

AI-generated shopping answers are steering more supermarket discovery, with local chains still beating Amazon in Australian grocery searches.

By Mark Tarre • 4 min read • Last month

Global Stories

Generative Engine Optimisation (GEO) stories

Customer Experience

Sprinklr launches LLM Insights to track AI brand visibility

Brands risk being misdescribed in AI answers as generative search reshapes discovery, prompting Sprinklr to add monitoring inside Insights.

By Sofiah Nichole Salivio • 4 min read • Last week

Edge Computing

Akamai launches AI brand presence tool for websites

Brands risk disappearing from AI search results as Akamai rolls out a tool that reshapes website content for machine readers and tracks visits.

By Sofiah Nichole Salivio • 4 min read • Last month

Digital Transformation

Adobe completes Semrush deal to boost AI search tools

The acquisition gives marketers new tools to track brand visibility as AI-led discovery reshapes how shoppers find products online.

By Sean Mitchell • 5 min read • Last month

Customer Experience

Cloudbeds flags six trends for independent hotels in 2026

Independent hotels face tighter margins in 2026 as room revenue falls, distribution costs rise and AI reshapes how guests find and book stays.

By Sofiah Nichole Salivio • 4 min read • Last month

Data Protection

CSC launches support for companies seeking .BRAND domains

With no further application window guaranteed, companies are being urged to move quickly if they want a branded web suffix to curb spoofing and phishing.

By Sean Mitchell • 4 min read • Fri, 1st May 2026

Digital Transformation

Agentic commerce and the evolution of retail purchase behaviour

Retail brands risk becoming invisible as AI agents start to compare products, verify data and steer purchases inside chatbots.

By Sangeeta Mudnal • 4 min read • Wed, 15th Apr 2026

Marketing Technologies

ACAM launches search course as zero-click AI rises

Brands face falling traffic as AI summaries and zero-click searches push marketers to rethink visibility across search and discovery channels.

By Shannon Williams • 4 min read • Tue, 14th Apr 2026

DevOps

Optimizely training sparks surge in marketing AI agents

Growing demand for hands-on AI training has pushed Optimizely’s waitlist past 1,500 as marketers turn agents into daily workflow tools.

By Sean Mitchell • 4 min read • Thu, 9th Apr 2026

Digital Transformation

Superdry appoints Verde Digital to boost organic search

The fashion retailer wants more shoppers to find its clothing through generic searches, reducing reliance on branded traffic and paid ads.

By Joseph Gabriel Lagonsin • 3 min read • Thu, 9th Apr 2026

Digital Transformation

The rush to GEO is understandable. But here's what gets missed in the scramble

Only a third of firms have trained teams in GEO, yet most marketers plan to spend more next year, risking wasted budget without consistent brand signals.

By Becky Rawlings • 5 min read • Wed, 8th Apr 2026