Elisa Kelsall stories

Elisa Kelsall, a prolific writer with a keen interest in technology and business developments, often pens insightful columns that delve into the latest industry trends. Her work shines a spotlight on significant corporate alignments and their implications on the market. One of her recent stories highlights IBM's strategic move to broaden its distribution landscape by welcoming Arrow Electronics and NEXTGEN as new value-added distributors. This narrative underscores Kelsall's fascination with how tech giants adapt and evolve their market approach to foster growth and embrace emerging technologies.