Westcon-Comstor becomes first AWS distributor in Vietnam

Westcon-Comstor has announced its new role as the first authorised Amazon Web Services (AWS) distributor in Vietnam.

This development marks the latest in Westcon-Comstor's series of expansions across the Asia-Pacific region where it already operates in Australia, New Zealand, Indonesia, and Singapore. The company has been distributing AWS services within the Asia-Pacific region since 2013.

The entry into the Vietnamese market highlights the increasing demand for AWS services and solutions and demonstrates Westcon-Comstor's integral role in promoting cloud technology adoption across different sectors. The company aims to enhance end-user engagement with AWS Cloud and AWS Marketplace, facilitating transactions in Independent Software Vendor (ISV) solutions.

Westcon-Comstor plans to leverage its cloud expertise to support its partners, offering assistance to help accelerate their AWS-related growth. This support includes guidance in developing AWS go-to-market strategies, accessing AWS funding opportunities, and cultivating technical expertise through specific enablement programs.

An integral part of Westcon-Comstor's service offerings will be the technical expertise of Rebura, an AWS Premier Tier Services partner acquired by Westcon-Comstor in 2024. This acquisition aims to expand the range of AWS services provided to customers, encompassing migrations, modernisations, and managed services.

Rebura, in collaboration with Westcon-Comstor, will extend technical support and hands-on expertise to partners through adaptable engagement models, offering immediate access to AWS capabilities that are in high demand.

Previously, Westcon-Comstor achieved the distinction of being the first IT distributor in the Asia-Pacific to obtain the AWS Security Competency Status, reflecting its competence in delivering secure cloud solutions to partners and customers on AWS.

As it facilitates the uptake of AWS cloud services in Vietnam, Westcon-Comstor will also assist partners and their clients in conducting transactions on the AWS Marketplace. With hyperscaler marketplaces like AWS projected to reach $85 billion globally by 2028, Westcon expects a significant market demand in Vietnam. As an AWS Channel Partner Private Offer (CPPO) partner, Westcon capitalises on simplified procurement processes and reduced transaction times for customers on the AWS Marketplace.

Patrick Aronson, Executive Vice President of APAC and Chief Marketing Officer at Westcon-Comstor, commented on the milestone: "This expansion into Vietnam is a testament to our strong relationship with AWS and our dedication in driving cloud innovation in APAC. By continuously expanding our distribution network, we are enabling more businesses to leverage the power of AWS to transform their operations and achieve greater efficiency. We are excited about the opportunities this brings and look forward to supporting our partners in Vietnam."

Eric Yeo, Country General Manager at AWS Vietnam, stated, "We are thrilled to welcome Westcon-Comstor as AWS's first authorized distributor in Vietnam. In this era of rapid digital transformation, this strategic partnership will empower local partners to fully support their customers' transformation initiatives. Westcon-Comstor's value-added services and proven enablement programs, will equip our partners with the essential tools and support needed to unlock new business opportunities, and help customers thrive in today's digital economy."