TechDay's 10 Minute IT Jams provide sharp, to-the-point insights into emerging and established technology companies that operate in the Asia-Pacific region.

StorageCraft is a cybersecurity company which specialises in data protection, data management and business continuity solutions, as well as backup and recovery.

In this video, TechDay speaks to StorageCraft international product marketing senior director Florian Malecki, who discusses the fundamentals of the company's solutions, some updates on its channel partner ecosystem, and the increasing importance of backup and recovery to organisations in 2020.