Versa announces first global partner programme
Versa Networks, the leader in SASE and Secure SD-WAN has launched the Versa ACE (Accelerate, Captivate, Engage) Partner Program.
It is the company's first formal global channel partner programme for VARs, SIs, SPs and MSPs.
The launch of this new programme follows the global expansion of Versa channel sales and channel marketing to address the demand for SD-WAN and SASE.
The ACE Partner Program will expand the ecosystem of highly engaged Versa partners delivering unique customer value through the differentiated Versa Titan, Versa Secure SD-WAN and Versa SASE solutions.
The programme provides formalised sales, pre-sales, and technical training focused on enabling partners to build specialities and become Titan Specialised, Secure SD-WAN Specialised and SASE Specialised.
ACE Partners are rewarded for achieving competency and expertise in their speciality areas and are eligible for discount, sales, and marketing benefits to open new revenue opportunities.
The ACE Partner Program provides partners with a ramp to revenue plan which enables them to quickly onboard and successfully start generating pipeline within 90 days.
Included in the ramp-up resources is enablement through Versa Academy, a global learning platform.
"Versa Academy imparts industry-leading technical knowledge and certifications for the most versatile and full-featured Secure SD-WAN solution in the industry," says Versa Networks global sales engineering head Chitresh Yadav.
"The rapid growth of Secure SD-WAN and SASE has generated strong demand for engineers and architects to learn how to design, administer, manage and operate SASE and Secure SD-WAN networks."
The programme structure requires that partners complete the prescriptive sales, pre-sales and technical training and certifications to successfully facilitate customer engagements.
"Versa channel partners have always been critical to Versa's success and we are excited to roll out a formal global channel partner program for them," states Versa global channel marketing head John Atchison.
"Partners prefer to work with vendors such as Versa who provide them with groundbreaking technology and the ability to deliver unique, differentiated customer value to maintain a competitive advantage. Versa will accelerate our global expansion this year and will rely on a strong ecosystem of partners to reach our aggressive goals."
The Versa ACE Partner Program structure and framework are built on three core concepts to accelerate time-to-revenue by building skills and expertise in partners' area of speciality; captivate and retain market attention through the delivery of unique; differentiated customer value; and engage with customers to build trust and foster customer loyalty and preference for Versa SASE, Versa Secure SD-WAN, and Versa Titan.
