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UpCover raises $19 million to disrupt insurance market

Fri, 14th Feb 2025

UpCover has successfully secured $19 million in its latest fundraising round, consisting of $11 million in equity and $8 million in debt funding.

Australia's digital-first commercial insurance brokerage, UpCover, is looking to gain a larger stake in the $20 billion Australian commercial insurance market, which is currently dominated by only four major companies alongside numerous smaller brokers.

The funding round, which defies a challenging year for startups in Australia, was led by RealVC, with contributions from investors including Antler Elevate's Global Fund, Betterlabs, and Gandel Invest, with Marshall Investments providing the debt facility. This capital injection follows UpCover's previous seed round, bringing their total raised funds to $23.7 million, including $13.7 million in equity.

Skye Theodorou, Co-founder of UpCover, commented on the achievement: "We've defied the odds with UpCover. Not only has the business thrived during one of the hardest years Australia's startup industry has seen, but we're also competing against four of Australia's largest companies who control 80% of our market. It's no wonder we're still the only startup in this sector of insurance."

Co-founder Anish Sinha added: "We've always operated with a capital scarcity mindset, that has helped us thrive in what has been one of the startup industry's toughest years to date." Sinha further remarked on the company's growth trajectory, emphasising their achievement of helping 1% of businesses in Australia secure suitable insurance, all with significantly less capital than their international peers.

The latest capital raise will be used to enhance UpCover's digital insurance offerings, aiming to extend coverage to over 60,000 businesses leveraging its platform. Moving into 2025, the company plans to launch new insurance products, further embedding AI in its services to improve customer experiences.

Paul Saunders, Partner at RealVC, stated: "The $20 billion Australian business insurance industry has remained stubbornly analogue, with the customer deeply unhappy with the experience and coverage. This has provided an enormous opportunity for a digital disruptor to change the paradigm." Saunders highlighted UpCover's potential to enhance consumer satisfaction in the sector.

James Edwards, CEO of BetterLabs, expressed confidence in UpCover's continued growth, saying: "UpCover's remarkable growth trajectory, despite the recent challenges in the Australian startup ecosystem, is a testament to the founding team's resilience, focus and capability."

Fady Abdel-Nour, Partner at Antler Elevate, remarked on UpCover's role in transforming the insurance landscape: "Upcover is redefining the insurance experience for small businesses and independent workers, making it more accessible, affordable, and frictionless."

Launched in 2021, UpCover was founded by Skye Theodorou, Anish Sinha, and Sajjad Naveed with initial support from Antler Australia's first fund. The latest funding aims to empower UpCover in disrupting the commercial insurance sector and challenging the dominance of traditional analog incumbents.

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