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SYSPRO appoints global channel chief to lead new era of growth

Thu 14 Oct 21

Enterprise resource planning software provider SYSPRO has elected a new global channel leader who will lead the way into a new era of growth, which is a ‘strategic imperative’ for the company.

Michael Bennett joins the company as its global channel executive, where he will lead the company’s channel business and development, as well as strategic channel partnerships and the PartnerUP channel program.

According to SYSPRO chief sales and marketing officer Sandra Fraga, the company is gearing up for its next stage of growth.

“Michael Bennett is an outstanding addition to the SYSPRO team, as he brings a deep understanding of the channel and what it takes to deliver outstanding partner success. He has an impressive track record of translating strategy into tangible results.”

“Michael is committed to building the partner community globally and will be delivering on our partner-first approach in all markets we operate in. Expanding our channel business globally is a strategic imperative for SYSPRO and Michael’s drive and ‘win together’ mindset will serve our channel extremely well,” continues Fraga.

Bennett comes from a background in senior channel and sales roles organisations including Crayon, Liquid Telecom Group, and Microsoft as a partner business and development manager and a channel partner sales manager for the West, Centra, East Africa, and Indian Ocean Islands.

He has experience with channel model implementation, growing targeted revenue streams, and developing value propositions for channel partners and independent software vendors (ISVs).

Further, he has expertise in commercial business administration, business process and tools, as well as project management.

Bennett says SYSPRO is placed well for strong growth and he looks forward to engaging with a global team and partners.

“SYSPRO’s vision to guide manufacturers and distributors to build their next is clearly defined and I am committed to growing our channel footprint as we drive this inspiring vision together,” he notes.

Speaking broadly about SYSPRO’s channel strategy, Fraga says that the company takes a specialist, industry-built approach to technology for manufacturers and distributors.

“The past two years have been unique in that our customers and partners were faced with unprecedented disruptions,” Notes Fraga.

“As a trusted advisor, SYSPRO remains focused on the success of partners and customers. With a strong commitment to channel partner growth, SYSPRO customers are backed by a team of global experts that drive maximum value out of IT systems and business solutions. We are committed to addressing the unique needs of our customers, enabling them to easily adapt and remain resilient.”

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