Synnex Australia has continued snapping up new vendors for its portfolio, with Jabra the latest to join its ranks.
The agreement will see Synnex distributing Jabra’s ‘extensive’ consumer product line, which includes the audio device vendor’s wireless sports audio, call-centric, music and in-car range.
Jay Ko, Synnex Australia product director, says the deal ‘adds another layer to our offering for channel partners, giving them more products in the audio device solutions space’.
“One of Synnex’s key strategies is helping channel partners establish strong business models through ongoing revenue streams,” Ko says.
The deal is aimed at fuelling Jabra’s local expansion and providing entry to markets where Synnex has already established a ‘robust’ local presence, but where Jabra isn’t well known.
Matt Segafredo, Jabra ANZ Mobile senior director of sales, says the company is seeking to elevate its growth efforts and expand Jabra’s footprint across Australia.
“This partnership will provide Jabra with an even greater breadth of opportunity to achieve cut-through in new markets, beyond our traditional mass market retailers,” Segafredo says.
“Importantly, we are confident that our innovative solutions, coupled with Synnex’s broad distribution, will enable both companies and the reseller community to generate new revenue streams and further drive growth,” he says.
Last week Synnex inked a distribution deal with Razer, which sees it distributing Razer’s gaming products, including keyboards, audio offerings, mice, controllers, mouse mats and accessories exclusive to national retail in Australia, and non-exclusively to the channel.