Synnex Australia has bulked up its connectivity and management solutions portfolio with the addition of Aten.
The deal will see Synnex Australia offering Aten’s complete solution set.
Aten’s lineup of connectivity and management offerings include KVM, over IP solutions and an audio/video, as well as a new Green Energy range of PDUs to provide real-time energy management and performance indicators.
The company’s target market ranges from the consumer and small office/home office through to enterprise.
Yu Chen Liao, Synnex Australia product director, says: “Synnex is excited to offer Aten’s complete solution set to our reseller partners as well as other vertical market segments, including government, transportation, banking and finance, education, mining, telecommunications, entertainment, retail, large enterprise, small offices and even home offices.
He says the addition of Aten to Synnex’s local portfolio reinforces and expands its connectivity and management play, giving resellers and customers greater choice.
Wesley Wong, Aten Australia and New Zealand business manager, says Synnex’ appointment as a distributor is a ‘crucial’ step in expanding and strengthening the Taiwanese vendor’s AV and IP convergence, and expanding its reach into markets where it currently has little presence.
“We recognise Synnex’ strength as a respected solutions provider and the strong partnerships they have with key system integrators in the industry,” Wong says.