ChannelLife Australia - Surface Book and Band exclusive to Microsoft flagship store

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Surface Book and Band exclusive to Microsoft flagship store

Microsoft’s newly announced Surface Book and new fitness wearable, Band 2, will be available exclusively through Microsoft’s Sydney flagship store when it opens next week, the company says.

The Surface Book, announced last month, is Microsoft’s first foray into laptops, with the vendor claiming the device is ‘the ultimate laptop’ and that it ‘redefines everything of what you expect in a laptop’.

The Surface Book, which will retail for AU$2299, will also be available through microsoftstore.com, cutting the Australian channel out of the action.

The Microsoft Band meanwhile, will be available in ‘limited volumes’ exclusively through the Flagship store, with a price tag of AU$379.

Microsoft says the Surface Pro 4 tablet will also be available when the store opens at midday next Thursday, with pricing starting at AU$1349. Microsoft has dubbed the device ‘the thinnest, lightest and most powerful tablet that can replace your laptop’.

Microsoft is rolling out the big guns as it gears up for the launch of the store, its first outside of North America.

Spread across two floors, and 500 square metres, at Westfield Sydney on Pitt Street Mall, the store will feature retail sales space along with an Answer Desk for technical questions, troubleshooting and repairs ‘regardless of the device or where it was purchased’.

A community theatre where customers can learn about Microsoft’s latest and most popular products is also included along with ‘immersive’ video walls throughout.

Microsoft says it will have some of Australia’s biggest names in fashion, fitness, music and gaming on hand on opening day to demonstrate what is possible with the new devices. There will also be ‘unique’ hands-on experiences and workshops with health and fitness gurus, the Base Body Babes, fashion illustrator Kerrie Hess and Master Chief and Spartan Lock from Halo.

The launch celebrations will culminate in an exclusive performance by international music artist, Jessie J at the iconic State Theatre, on Market Street Sydney, at 7pm on November 12. Tickets will be available to the first 750 customers who visit the new store when it opens at midday.

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