ChannelLife Australia logo
Industry insider news for Australia's technology resellers
Story image

SMX strengthens partner program and appoints new CEO

By Zach Thompson
Thu 10 Mar 2022

SMX is giving extra support and resources to its partner program, allowing for more data insights to advise partners and customers on cybersecurity threats.

Additionally, the cyber secure email specialist has appointed a new CEO.

SMX says from April 1st, 2022, it will offer partners additional threat intelligence, marketing resources and new revenue opportunities as it re-focuses on selling through the channel.

Furthermore, an Intelligence Centre has been created to identify threat patterns from the company’s extensive data set, enabling partners to provide value-added consulting services.

SMX says sales support will include greater access to its security experts, with new resources for marketing, including self-serve campaigns and case studies.

Moreover, a Customer Success Team will provide more efficient customer onboarding and billing for partners.

SMX says the company also intends to launch a new managed service offering to partners in Q2 2022, designed to enhance email cybersecurity.

SMX also notes that its revitalised partner program follows a two-year strategic transformation by the company to become more customer-centric in order to take a more preventative approach.

It says the new approach means it can offer local expertise in conjunction with partners to assist New Zealand and Australian businesses in managing cybersecurity proactively, rather than only dealing with the fallout after an attack.

The change comes after SMX recognised its client base now favours sophisticated, bespoke solutions over more generic global security offerings that can miss nuances in the local threat and regulatory environment.

In addition, SMX says the improved partner program is reinforced by its appointment of Richard Fraser, an experienced technology sales and marketing executive, as CEO.

The company says Fraser joins SMX from NZX-listed Plexure, where he was chief product officer and before that, vice president of strategic solutions sales at Orion Health.

“Australasia has a unique environment where we see businesses interested in a region-specific, locally designed and supported approach to outsourcing cybersecurity, as opposed to using global providers whose more generic offerings can miss local nuances,” Fraser says.

“It’s within these nuances that the security threat lies. I believe SMX has the data, technical expertise and the vision to deliver that attention to detail through our unique combination of local IT partnerships with leading global software vendors.”

SMX has approximately 120 partners throughout New Zealand and Australia. In 2021 the company appointed rhipe as its Australian distributor and moved to an exclusive channel model in the country.

“Our strategy continues to put our customers at the centre of how SMX goes to market. Our customers want greater sophistication in their cyber security efforts,” SMX head of channel Shayna Bryers says.

“We deliver that at scale by working alongside our strategic partners. I’m excited about the opportunities available for our partners, where they can leverage SMX specialist expertise and thought leadership from the new data insights, resources and offerings we plan to release this year.”

Related stories
Top stories
Story image
Hawaiki Cable
BW Digital completes acquisition of Hawaiki Submarine Cable
BW Digital has completed its full acquisition of Hawaiki Submarine Cable, with all applicable regulatory filings and approvals now received.
Story image
SaaS
Atturra partners with Focus HQ to support Aus organisations
Atturra has executed a partnership agreement with Focus HQ, to resell and support the company's Australian developed SaaS-based portfolio management platform.
Story image
Review
Hands-on review: MSI MPG Z690 Carbon WIFI motherboard
It’s all change with Intel’s 12th generation CPUs. We have a new chipset in the 600-series, a new socket with the LGA 1700, and new DDR5 memory.
Story image
Gaming
Mastercard users can now use rewards points in gaming
Mastercard has launched Mastercard Gamer Xchange (MGX), allowing APAC consumers to convert their rewards points into gaming currency.
Story image
Wasabi Technologies
Wasabi opens new cloud storage in Australia with Equinix
Wasabi Technologies has opened a new hot cloud storage region in Sydney, Australia, using Equinix services. This is the company's 12th global storage region.
Story image
Microsoft
Avaya expands Microsoft partnership to deliver OneCloud on Azure
The joint technology and go to market agreement will help customers accelerate their digital transformation initiatives in the cloud.
Story image
Techday
Techday launches TelcoNews sites to meet growing demand
Techday has launched three new TelcoNews sites to cater to our enterprise telecommunication technology audiences across Asia, Australia, and New Zealand.
Story image
Artificial Intelligence
Google to enter the smartwatch market with the Google Pixel Watch
Google has provided a first look at its new Google Pixel Watch, which is set to make an entry into the competitive smartwatch market.
Story image
Poly
Poly introduces new smart devices and announces Amazon e-store in Australia
Poly is introducing two new pro-grade devices to the market and announcing its first official Australian e-store on Amazon.
Story image
Artificial Intelligence
Updates from Google Workspace set to ease hybrid working troubles
Google Workspace has announced a variety of new features which will utilise Google AI capabilities to help make hybrid working situations more efficient and effective.
Story image
Corsair
Hands-on review: Corsair 32GB Vengeance 5200MHz DDR5 DRAM kit
Corsair’s Vengeance 5200MHz DDR5 DRAM offers PC users an entry-level upgrade to the new memory standard allowing them to get a little bit more out of their new Alder Lake CPUs.
Story image
Appian
Appian awarded billions in damages against Pegasystems Inc.
Appian has been awarded USD$2.036 billion in damages against Pegasystems Inc as the result of a jury verdict in the Circuit Court for Fairfax County, Virginia.
Story image
Cybersecurity
HackerOne launches Attack Resistance Management solution
HackerOne has launched Attack Resistance Management - a new category of security solution that targets the root causes of the attack resistance gap. 
Story image
Review
Hands-on review: Amazon Kindle Paperwhite Signature Edition
In almost every respect it works like a book, apart from the fact that it weighs next to nothing, fits in my hand perfectly, and is soothing on my eyes.
Story image
Manufacturing
HINDSITE wins Aerospace Xelerated Pitch Challenge with solution to support Boeing
Brisbane-based startup HINDSITE was the winner of the first ever Pitch Challenge organised by Aerospace Xelerated in partnership with Queensland XR Hub. 
Story image
Data
Aussie data & analytic execs not confident in data strategy
Less than half of Australian data and analytics leaders are confident in their data strategy as siloes and lack of culture prevent innovation.
Story image
Nokia
Nokia and Optus reaches new 5G levels using Samsung
Nokia and Optus have achieved the world’s first 3CC Carrier Aggregation 5G SA data call using a commercial Samsung headset in Australia.
Story image
Tech job moves
Tech job moves - Datacom, Micro Focus, SnapLogic and VMware
We round up all job appointments from May 6-12, 2022, in one place to keep you updated with the latest from across the tech industries.
Story image
Application Security
What are the DDoS attack trend predictions for 2022?
Mitigation and recovery are vital to ensuring brand reputation remains solid in the face of a Distributed Denial of Service (DDoS) attack and that business growth and innovation can continue.
Story image
Application Performance Monitoring / APM
Why SolarWinds Partners will have big wins in 2022
We summarise the key recent changes that the monitoring software vendor has made to accelerate its channel business.
Story image
Red Hat
Red Hat expands capabilities to provide streamlined application development in cloud
"Application development is undergoing significant change and developers need tools to support this transformation."
Story image
Mobility
Hands-on review: STM laptop bags
The advent of hybrid working has meant we need laptop bags. We got our hands on two of the most popular laptop bags from STM.
Story image
VPN
Palo Alto Networks says ZTNA 1.0 not secure enough
Palo Alto Networks is urging the industry to move to Zero Trust Network Access 2.0 because previous versions have major gaps in security protection.
Story image
Wireless
Sony to bring new 1000X series WH-1000XM5 headphones to the market
Sony has announced the newest edition of its award-winning wireless headphones, with the 1000X series WH-1000XM5 noise-cancelling model.
Story image
Ransomware
Ingram Micro Cloud adds Bitdefender solutions to marketplace
Ingram Micro Cloud has announced the expanded availability of Bitdefender solutions on the Ingram Micro Cloud Marketplace.
Story image
Ransomware
Zerto unveils updates to ransomware recovery capabilities
"Organisations face increased risks from the volume and sophistication of ransomware attacks prevalent today."
Story image
Cybersecurity
Three key security challenges facing the Australian insurance industry 
Insurance companies must ensure they proactively address security challenges and protect the privacy of customer data.
Story image
Hybrid Cloud
Red Hat and Accenture expand alliance for hybrid cloud
Red Hat and Accenture have announced the expansion of their partnership, collaborating on new offerings to assist businesses in their cloud continuum operations.
Story image
Hybrid Cloud
Hewlett Packard Enterprise hosts Channel Reignite sessions
Hewlett Packard Enterprise (HPE) hosted its HPE Channel Reignite sessions in Sydney and Melbourne last month to reconnect with the channel partner community.
Story image
Microsoft
Microsoft unveils three new security managed services
Security Experts includes three new managed services, Defender Experts for Hunting, Defender Experts for XDR, Security Services for Enterprise.
Story image
Open banking
A look at the rewards and risks of open banking - report
RiskBusiness says its report on open banking finds that while it holds much potential, financial services firms need to ensure they have robust, risk processes.
Story image
Jabra
Jabra reveals its latest portable headset Engage 55
Jabra has launched the Engage 55, the newest product in Jabra's Engage series designed for ultimate call security and quality.
Story image
Malware
Use of malware, botnets and exploits expands in Q1 2022
"As zero-day attacks and other vulnerabilities among companies like Google and Microsoft come to light, threat actors are quickly adjusting their tactics."
Story image
Ransomware
Cybersecurity starts with education
In 2021, 80% of Australian organisations responding to the Sophos State of Ransomware study reported being hit by ransomware. 
Story image
Training
Fortinet training edges toward closing cybersecurity gap
The Fortinet Training Institute has made significant progress in closing the cybersecurity skills gap, on track to train one million people by 2026.
Story image
Fastly
Fastly named 2022 Gartner Peer Insights Customers’ Choice
Fastly has announced it has been named a Customers' Choice in the 2022 Gartner Peer Insights "Voice of the Customer": Global CDN.
Story image
Sift
Sift shares crucial advice for preventing serious ATO breaches
Are you or your business struggling with Account Takeover Fraud (ATO)? One of the latest ebooks from Sift can provide readers with the tools and expertise to help launch them into the new era of account security.
Story image
Fortinet
Fortinet sees 34% revenue increase in latest financial results
Fortinet has released its financial results for the first quarter ended March 31, 2022, seeing a total revenue increase of 34.4% compared to the same quarter last year.
Story image
D-Link
D-Link launches new G415 Smart Router as part of EAGLE PRO AI range
D-Link A/NZ has announced the launch of its new G415 AX1500 4G Smart Router as part of the new EAGLE PRO AI Series.
Story image
Artificial Intelligence
SecureCo and IBM partner to deliver Intelligent Voice Platform
The partnership addresses the growing number of businesses seeking to digitally transform, by enabling operational optimisation and adaptive CX.
Story image
Wireless
Hands-on review: Technics EAH-A800 Noise Cancelling Wireless Headphones
Designed in Osaka, Japan, these headphones just exude quality. They aren’t heavy, but they feel well built and solid.
Story image
Firewall
Sophos named Gartner Peer Insights Customers Choice for network firewalls
The company earned the highest overall customer rating among vendors with at least 150 verified customer reviews.
Story image
Tech Data
Tech Data to use Pluribus Networks’ cloud solutions in APAC
Tech Data says using Pluribus Networks' Unified Cloud Fabric solution will be a "game-changer" for its data center infrastructure customers and partners.
Story image
Microsoft
Microsoft unveils adaptive accessories for disability access
Microsoft is introducing an expansive Inclusive Tech Lab to give people with disabilities greater access to technology through new software features and adaptive accessories.