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Seeing Machines wins Prince Michael International Safety Award for AI tech
Thu, 14th Dec 2023

The Canberra-based company, Seeing Machines, has won the illustrious Prince Michael International Safety Award for their pioneering occupant monitoring technology. This lauded system can successfully detect distracted or fatigued driving behaviour, which will significantly improve road safety and minimise fatalities.

Seeing Machines Limited, globally recognised for their advanced computer vision technology, designs AI-operated tracking systems to enhance transport safety. The firm is overjoyed to declare it has been decorated with the 2023 Prince Michael International Road Safety Award, one of the most substantial recognitions in the sector. The award acknowledges their groundbreaking, industry-leading occupant monitoring technology, which identifies distracted or drowsy behaviour behind the wheel, thereby ensuring people's safety and decreasing road-related fatalities.

The Prince Michael International Road Safety Awards were first established in 1987 and initially celebrated individuals who had significantly enhanced road safety throughout Britain. However, the Awards now represent extraordinary achievement and innovation globally. His Royal Highness Prince Michael of Kent has notably contributed to the improvement of road safety in the United Kingdom and worldwide for over thirty years, thereby elevating road safety's prominence in the policy agenda.

Seeing Machines boasts over twenty years of data-driven research and over 14 billion km of real-life driving data. The company's mission-critical, camera-based technology, which examines the driver's head, eye, and body movements to detect distracted or fatigued behaviour, has made them a market leader. Additionally, their partnerships with leading vehicle automotive manufacturers and suppliers span across the automotive and aviation sectors globally.

With looming transport safety regulations worldwide, technology that minimises risks associated with fatigue and distraction will soon be required in all vehicles on European roads. The demand for Seeing Machines' ultramodern driver monitoring systems continues to surge in response.

Paul McGlone, CEO of Seeing Machines, expressed his gratitude, saying, "It is a genuine honour for Seeing Machines to be presented with this esteemed International Road Safety Award. His Royal Highness Prince Michael of Kent is passionate about road safety and his unwavering efforts have played no small part in raising global awareness and visibility on this vital matter. Our commitment at Seeing Machines is primarily guided by our ultimate goal of achieving zero transport fatalities. While the road ahead is long, with our safety technology now installed in over 1.3 million vehicles and with road safety awareness at its peak, we are confident that we are heading in the right direction. This award affirms the dedication and tenacity of everyone at Seeing Machines, our partners, and customers, whom I wish to extend my heartfelt gratitude."

In commending Seeing Machines, His Royal Highness, Prince Michael of Kent, expressed his admiration not only for the technology itself but also for the Company's ethos and their commitment to 'get everyone home safely.' The award will be presented to Seeing Machines by His Royal Highness at a London ceremony, attended by the British Road Safety Minister and distinguished international road safety professionals.