Samsung unveils its most powerful cordless vacuum cleaner

Samsung has announced the global rollout of its latest product in the home appliance sector, the Bespoke AI Jet Ultra cordless stick vacuum cleaner, touted as the most powerful of its kind on the market.

The Bespoke AI Jet Ultra features an advanced suction power of up to 400W, facilitated by its HexaJet Motor. This motor comprises a Hexagon stator structure, a second-stage diffuser, and an impeller with reduced thickness, all of which improve airflow and increase motor efficiency. Users can enjoy up to 100 minutes of cleaning time on a single battery charge when operating in Min mode.

Jeong Seung Moon, Executive Vice President and Head of the R&D Team for the Digital Appliances Business at Samsung Electronics, stated, "Samsung has proven its next level innovation in the cordless stick vacuum cleaner segment by launching the most powerful model in the world." He added, "Building on the previous achievement of the Bespoke Jet AI, which was the world's first UL verified AI-powered cordless stick vacuum cleaner, we're confident that this new model will be a true game changer in the global market."

The vacuum cleaner is equipped with the upgraded AI Cleaning Mode 2.0, which enhances cleaning intelligence by sensing brush load and vacuuming air pressure. This capability allows the device to classify a total of six different cleaning environments using Samsung's AI Optimum Tech. As a result, the vacuum adjusts the cleaning performance according to the identified environment, improving efficiency and manoeuvrability.

Further enhancing its functionality, the Bespoke AI Jet Ultra employs the Active Dual Brush to identify whether a carpet is normal or long-pile. It is also able to sense corners with the Slim LED Brush+. By adjusting both suction power and brush speed for various cleaning situations, the device uses power more efficiently, reducing battery consumption by 21% while increasing manoeuvrability by 8%.

A key aspect of this new model is its focus on air quality, addressed through an enhanced HEPA filtration system. The Bespoke AI Jet Ultra uses a Multi-layered Filtration system that effectively captures fine dust, achieving a filtration efficiency of 99.999%. This system helps ensure that dust particles as small as 0.3μm are trapped, resulting in less dust being released back into the air.

Samsung's introduction of the Bespoke AI Jet Ultra aims to solidify its presence in the smart home cleaning appliances sector, building on previous advancements in its product line. The device will be available to customers in Australia & New Zealand from early May in a Satin Greige colour, as the company looks to extend its reach within the global market.