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QualDerm & Abundant Health collaborate for digital transformation initiative
Fri, 1st Dec 2023

Expert dermatology services company QualDerm Partners has coordinated with digital experience platform implementation and software development specialist Abundant Health Acquisition (aha!) to instigate a website consolidation and digital transformation initiative.

QualDerm Partners helps top-tier dermatologists position their practices for sustainable growth and profitability. The company creates practice partnerships through affiliations and de novo development. QualDerm provides management support, capital, and guidance for growth.

Under QualDerm's True Partnership model, physicians are partners, not employees, and retain their practice brand. This doctor-driven model is designed to maintain physicians' clinical autonomy and ensure the highest-quality patient care.

Jonathan Henault, Head of Brand at Kentico, expressed his satisfaction in being part of this new collaboration. He said, "In our most recent press release, we aimed to spotlight the outstanding collaboration between our partner, Abundant Health Acquisition, and the dermatology services company Qualderm Partners."

"This collaboration resulted in the successful implementation of over 40 websites utilising Kentico's technology."

Kentico is an award-winning digital experience platform provider that enables businesses to drive better outcomes with fewer resources using a hybrid headless approach for multichannel digital experiences.

This partnership utilises Kentico's digital experience platform (DXP) to create and efficiently manage over 40 practice websites under one umbrella. It capitalises on a standard infrastructure to ease ongoing management.

Each website is equipped to provide general and cosmetic dermatological care information, allowing users to find service details, schedule appointments, and access educational content. The new websites are expected to play a significant role in acquiring patients for all associated practices while also offering an improved online experience.

Danijel Stankovic, SVP and Chief Digital Officer at QualDerm Partners, acknowledged the digital transformation, stating, "In today's consumer-driven healthcare marketplace, a strong digital presence is essential for healthcare providers to be competitive, and we are excited to partner with aha! to enhance our digital marketing infrastructure."

"Our collaboration will allow us to not only launch over 40 websites but also to accelerate our digital patient acquisition and engagement efforts."

A common goal across the partnership is enhancing the patient experience. Owing to their modern, patient-focused design, the new websites provide users with easy-to-access critical information, fostering a positive and helpful experience for patients.

The collaboration's faith in Kentico's digital experience platform is said to align with QualDerm's dedication to providing premier dermatological services to patients and referring physicians. The experience of aha! with designing and developing websites and mobile applications for some of the nation's largest health systems contributes significantly to this belief.

Bill Cunningham, CRO at Kentico, expressed his pride about the partnership, saying, "We are proud that our DXP was the solution of choice for this project and have no doubt that the collaboration between QualDerm Partners and Abundant Health Acquisition will bring unwavering benefit to many practices and patients alike."

"This really is a good example of how our digital experience platform, along with the right support, can accelerate digital transformation,. I hope it encourages many others to follow suit."