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PNY expands footprint in Australian market with Leader Comptuers partnership

By Catherine Knowles
Wed 29 Dec 2021

PNY has signed a new distribution agreement with Leader Computers. The agreement will see PNY add extra resources, value, commitment and presence in the Australian market.

Leader Computers will represent all PNY VGA, SSD and DRAM products, their local RMA service, local marketing activities and pre and post sales support across the country.

According to the company, the new partnership will be a major boost for and add significant value to IT channel resellers, SMB, education and corporate resellers, e-tailers, national retailers, system integrators and managed service providers.

PNY regional sales director A/NZ, Robert Wu, says, “PNY was looking for a professional and capable component distributor in Australia to meet the needs of our rapid growth in Australia.

"Leader is one of the largest component distributors in Australia and thus, we can and will leverage its strengths in each sales channel. Leader are the perfect complement to PNY and our VGA, SSD and DRAM products in Australia.”

PNY states the company's requirements for the new partnership were comprehensive. As well as the obvious search for revenue growth, they were looking for a company who would expand PNY’s reach through a major network of IT resellers and partners nationwide.

Wu added, “Leader have dedicated local account managers with great product knowledge for their network of over 10,000 resellers.

"They also have nationwide distribution with large warehousing in five major capital cities and the fastest drop ship in Australia.”

With the new partnership, Leader are now not only responsible for PNY’s products, service, marketing and support, but as the sole distributor of PNY VGA, SSD and DRAM products in Australia it is also part of their remit to promote the PNY brand.

Leader Computers product director, Simon Yang, said, “We are incredibly excited for this new partnership with PNY whose strong heritage as a PC component manufacturer represents an amazing opportunity for our reseller channel to continue to diversify and enhance their product portfolio.

"Leader is one of the largest IT distributors in Australia covering all five major cities which include local sales, warranty, support and most importantly stock so we can deliver same day and deliver fast.”

Yang says, “PNY is a natural fit for Leader as we are a broad based distributor focused on gaming, consumer, enterprise, corporate and more.

"PNY’s solutions cover all these verticals ans more - and we aim to add value to this partnership through our pre-sales support, white label marketing, local sales and local RA to help our channel partners to go to market with PNY with confidence and trust with Leader supporting them.”

PNY is a global technology leader dedicated to consumer and business-grade electronics manufacturing.

PNY has more than 30 years of business experience serving consumers, B2Bs, and OEMs worldwide. Available in more than 50 countries, the products are sold at major retail, e-tail, wholesalers, and distributors worldwide.

Leader Computers is a manufacturer and distributor of high quality Information Communications Technology (ICT) products. The company distributes a huge range of IT products and peripherals.

Leader is also Australia’s largest Australian owned PC Manufacturer, with warehousing and sales offices located in Adelaide, Sydney, Melbourne, Brisbane and Perth dedicated to supporting the IT Channel thought Australia.

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