More than 4000 Citrix staff, partners and vendors have gathered at the Anaheim Convention Center in Anaheim, California this week, bringing together representatives across the globe, including Australia, New Zealand, Asia and even the small nation of Mauritius.
President and CEO Kirill Tatarinov has been at the forefront of both the opening keynotes and delivering some of the company's biggest announcements. Executive VP Worldwide Sales and Services Carlos Sartorius also educated the enthusiastic crowd about the company's developments, and Craig Stilwell put an emphasis on the need to simplify the company's partner programs.
Other major announcements include the vital relationship Citrix has with Microsoft and how that will help push momentum through Azure and the public cloud space, enabling channel partners to better service their markets.
Citrix also purchased application layering specialists Unidesk, which has also created excitement amongst attendees this week.
"Winning together" has also been a key message throughout the summit, as Citrix representatives engaged in heavy discussions with partners and vendors. The event also included a solutions expo, demo sandboxes, learning labs and training sessions.
The APAC contingent was strong and included APJ vice president Stanimira Koleva, APJ partner Pankaj Narayan and ANZ channel manager Belinda Jurisic, as well as representatives from Dicker Data, Thomas Duryea, Cloud DC, Oobe, Dienst Consulting. Stay tuned for more coverage on how the local partners found the summit.
Fujitsu New Zealand also scooped in the Citrix Innovation Award for Partners for its work in helping to rebuild governmental agency Statistics New Zealand after the Wellington earthquake in November 2016.